Creative intelligence group, ADNA (Audience DNA) is expanding into Africa with their new regional headquarters in Cape Town. The agency officially launched here in January this year with a full-service team including data, creative and strategic consultancy, consumer and market insights.
Much like its iconic advert 'it's not inside, it's on top' which portrayed an insightful observation of people's responses from all races, ages and genders; Nestlé Cremora, a local favourite coffee and tea creamer, remains an unforgettable brand, more so in light of its strong heritage with South African consumers.
Telkom has announced that Serame Taukobong, the company's current CEO of the Telkom Consumer Business and a group executive committee member, has been appointed as its new group CEO, effective 1 October. Taukobong will take up the position on 1 July 2022.
The Augmented World Expo is underway in Silicon Valley, USA, and Johan Walters shares highlights from Day 1 of the world's biggest AR/VR Conference. The overall theme for this year's conference is 'Entering the Next Dimension with Spatial Computing'.
The conference kicked off with an opening keynote address, delivered by Ori Inbar, co-founder of the AWE event.
He says that AR (Augmented Reality), VR (Virtual Reality), MR (Mixed Reality) and AI Artificial Intelligence) are all tech enablers of spatial computing and that AWE is the platform to accelerate the adoption of spatial computing.
Facebook had to adapt their marketing of VR content, for example with Oculus Venues.
Fans and communities are brought together to watch a live event in a complete VR environment. This type of Social VR has created Oculus friendships, the benefit of being part of a shared social experience.
The New York Times adapted their content to provide immersive storytelling for their readers. Where previous VR content would "take you there", recent AR content would "bring it to you".
A typical experience would be reading an AR article on your mobile device. Something will be augmented into your space, for example, a real scale art piece into your living room. The reader is able to " lean into" the content - walk up to it - and scroll to keep on reading the article.
The session that stood out for me was ILM xLab and their innovations in storytelling.
For them, emerging tech represented new platforms for expression and saw the development of their Immersive entertainment where users " step inside" their stories.
An example of this hyper-reality experience is the release of Vader Immortal Episode 1.
For them, "storytelling" has become "story living".
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.