Telkom has announced that its CEO and executive director Sipho Maseko will step down on 30 June 2022. The telecoms company said the process to appoint a successor is well underway and a designated group CEO will be announced in the not too distant future.
It is possible that cooking oil prevented more looting in South Africa in the last week than the president, the ANC, the intelligence community, the army and the police combined. This, without question, says something about the versatility of the product. It says even more about the state of the state. When you are shown up by canola, you might want to revisit your strategy.ByHoward Feldman
Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit.
The Transnet Port Terminals website has been hacked, implying that all companies under Transnet have been affected. All Transnet websites were down at the time when reporting was done for this SA Trucker article. The publication cited sources who requested to remain anonymous because they are not allowed to speak to the media.
This fizzle of light at the end of the tunnel comes after Mark Zuckerberg announced a revamping of the newsfeed in January, to boost user content from friends and family, rather than posts from brands and companies.
But before all Facebook marketers could celebrate a win with Trip Consideration, this new tool is only applicable to travel-related companies. The new feature will target Facebook users who have shown interest in travel ― those who have liked multiple travel pages, or have browsed several travel sites, mainly exploring the homepages.
An opportunity to turn travel intention into conversion
In a most recent statement made by Christine Warner, head of travel at Facebook, according to their data, there is an average of 43 days between the time that a user decides on travelling, and when they confirm the destination. It is during this 43-day window that this Trip Consideration has the most influence.
Chelsey Hale from Big Ambitions
Trip Consideration is an opportunity to turn travel intention into conversion, says Chelsey Hale from Big Ambitions, a travel and tourism marketing and content agency.
“Working in conjunction with existing paid-ad targeting options, Trip Consideration can help tour operators, agencies, hotels and airlines reach potential customers in the early stage of their travel planning, when they first display their intent to travel, but are not quite certain yet of where they want to go and are open to being inspired.”
“This feature can help advertisers reach a new audience as well as enhancing their existing audience. But like everything in social media, advertisers need to make sure that their targeted ad content is incredibly alluring.”
You need to really stand out from the other travel brands that will be trying to reel in the same travellers using this feature, she adds.
How to set up the Facebook Trip Consideration tool
1. In Ads Manager on Facebook, select the Conversions marketing objective. 2. At the ad set level, select your audience to define who you want to see your ads, then select your preferences in their placements. 3. Choose your requirements under Budget and Schedule 4. Toggle on the option to Prioritise delivery to people who plan to travel. 5. Continue filling out your options within the Optimisation and Delivery section 6. At the Ad level, select your Identity, Format and Links. 7. Click Review to see your selections, or click Confirm to place your ad.
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