Creative intelligence group, ADNA (Audience DNA) is expanding into Africa with their new regional headquarters in Cape Town. The agency officially launched here in January this year with a full-service team including data, creative and strategic consultancy, consumer and market insights.
Much like its iconic advert 'it's not inside, it's on top' which portrayed an insightful observation of people's responses from all races, ages and genders; Nestlé Cremora, a local favourite coffee and tea creamer, remains an unforgettable brand, more so in light of its strong heritage with South African consumers.
Telkom has announced that Serame Taukobong, the company's current CEO of the Telkom Consumer Business and a group executive committee member, has been appointed as its new group CEO, effective 1 October. Taukobong will take up the position on 1 July 2022.
Curacel is a Nigerian startup that aims to fast track claims processing and detects fraudulent claims for health insurance companies in Africa.
Henry Ifeanyi Mascot, CEO, and Dr John Flash Dada, CTO of Curacel
We chat to Henry Ifeanyi Mascot, CEO of Curacel to find out more about the intelligent platform...
Can you tell us a bit about Curacel?
Curacel provides a claims automation engine for health insurers to streamline and automate claims processes. The solution reduces claims' cycle time from months to days, reduces claims' processing cost up to 75%, and improves the provider's claims experience with artificial intelligence (AI assisted clinical vetting), which can integrate with legacy systems.
When, how and why did you get started?
We launched our first product for hospitals two years ago in 2017. We started because we wanted to use the technology that was available to help health insurers.
What are some of the services you provide?
We provide claims automation and fraud detection for health insurance companies or medical schemes.
What is the importance of startup accelerator/incubator programmes?
For most startups founders, they started their business without carefully running experiments using proven frameworks. Therefore, accelerator and incubator programmes force you to pass your business through these tools, to make sure that it is viable.
What would you like to see changed in the South African/Africa startup landscape?
Have more patience for long-term access to capital for technology founders on the continent.
What do you believe are the traits an entrepreneur needs in order to succeed?
Grit and staying power.
Tell us about your biggest struggle as an entrepreneur, as well as some major highlights.
The biggest struggle was getting to the first revenue. It took such a long time.
I wanted to have reasonable traction before I went to raise funds. During that period of bootstrapping, it was really tough to get collaborators who were going to create massive value without pay.
Why would you encourage someone to become an entrepreneur?
Entrepreneurship is hard. I would only encourage someone to take this route only if they know they are equipped for it in some way, either by personality, or experience or some resource of some kind.
Where would you like to see Curacel in the next five years?
To be the operating system for insurance claims processing and fraud detection across Africa and having a presence in at least 10 African countries.
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