It is with profound sadness that we share the news that Molefi Thulo has passed away. This ever humble, always inspirational human will leave a massive hole in the industry that he loved so much, and to which he gave so much.
Creative intelligence group, ADNA (Audience DNA) is expanding into Africa with their new regional headquarters in Cape Town. The agency officially launched here in January this year with a full-service team including data, creative and strategic consultancy, consumer and market insights.
It is time for people in Africa to solve their own "lion sized problems" and not wait for someone from the West to do it. This is the view of Kenya's Mark Kamau, a human centred designer whose mission is to connect the unconnected in Africa. His company is already disrupting education around the world.
Mark Kamau, user experience design director, BRCK.
Kamau, user experience design director with Kenyan startup BRCK, told Bizcommunity.com on Friday, day three of Design Indaba, that BRCK, has a model to reach the unreached, connect the unconnected. They are installing internet connectivity in taxis all over Kenya, in shops, restaurants, to villages in Rwanda, free of charge.
The Moja network created by his company means that anyone within range can connect to the internet for free, or watch shows, listen to music or read books from the stored content on the network. Facebook is one of their biggest clients.
In the world of six billion people, only half of that, about three billion, are connected to the internet, Kamau said. In Africa, 800 million people are not connected to the internet – in fact, he said, only about 24% of Africans have reliable internet connectivity.
He wants to change all of that, disrupting the internet and reimagining it for Africa.
“A lot of time people wait for people from the West to solve what we call, lion sized problems, of education and of connectivity, so people wait for Google or Facebook to come along and do that for them. But as an African company, we have taken on that challenge and that is why I like this optimism. We will be the ones to connect Africa.
“That is our mission as a company. We have a model where there are those who try reach the unreached with content, with messages, so when you use our connectivity for a certain amount of time, you get an advertising message. So you pay with your eyes, you don’t pay me."
Kamau added: “The internet is organised for the West. So we are also disrupting the internet and organising it best for Africa, because now the servers are in the village, and the information is next to you. So we are also reimagining the internet for Africa.”
As well as creating a content delivery network and free Wi-Fi connectivity through his Moja network, Kamau has also developed a way to turn any classroom into a digital classroom with a ‘Kio Kit’. The Kio Kit is a simple and hardy solution that can turn any classroom into a digital classroom in minutes. It is designed for rural schools and schools with poor infrastructure.
Kio Kit by BRCK.
The Kio Kit consists of 40 ruggedised Kio tablets, headphones and a BRCK containing both world class local and international content. There is a single plug to charge the Kit and one button to power on the entire system. The Kio tablets and BRCK tech within it have enough battery to manage intermittent power in rural areas. It is portable, easy to secure, has expandable storage, remote content sync and a rugged, hardy, carry case to fit it all in.
Kamau said the inspiration for the Kio Kit was to level the playing field for children in the rural areas which had no access to computer labs at school, yet have to compete with better-equipped learners in urban areas with more resources when national examinations came round.
They built this tech for Kenya, but it has also been bought by countries all over the world, such as Mexico and the Solomon Islands. BRCK has been named by Fast Company as one of the top 10 most innovative companies in Africa for 2018, as a result.
Kamau defines Afrofuturism, a thread running through the Design Indaba conference this year, as the energy and hope that you find on the continent, the incredible innovation happening in the tech scene in particular.
“People outside of Africa look at Africa and see a mess. Whereas we see immense progress that comes from survival and fighting for a better Africa. In a country like Kenya, there is this optimism. The creative sector and the tech scene in Kenya are booming - 45% of our GDP in Kenya is traded in mobile money.”
Kamau said Afrofuturism is young people rising up to sort out their own problems: “It’s a can do attitude that I see across Africa. I travel to Rwanda, I come here [to South Africa], and I see people who choose the future, they choose hope - where others would see despair. That is the beauty of Africa, the energy and hope I find here, is amazing.”
Providing access to information in Africa is a critical element of Afrofuturism, Kamau reiterated.
“It is good to see African built technology being exported and that idea that it is time for Africa to claim thought leadership in solving problems for the world… that is Afrofuturism in my opinion. The Africa of the future does not sit back and take these messages about hunger, about poverty... So we have our challenges, but we are vast and complex people, we can tackle our own challenges and still think about solutions for the world.
“That is our attitude. That is what we try to do and demonstrate. So, the three billion people in the world not connected to the internet - we are going to be the ones connecting them!”
The Design Indaba stage was a cathartic moment for the first speaker of day one, Zimbabwean-born filmmaker, Sunu Gonera, who told Bizcommunity.com that it was a "coming of age moment" for him to tell his own story to his peers and have it well received...
Louise Burgers (previously Marsland) is Founder/Content Director: SOURCE Content Marketing Agency. Louise is a Writer, Publisher, Editor, Content Strategist, Content/Media Trainer. She has written about consumer trends, brands, branding, media, marketing and the advertising communications industry in SA and across Africa, for over 20 years, notably, as previous Africa Editor: Bizcommunity.com; Editor: Bizcommunity Media/Marketing SA; Editor-in-Chief: AdVantage magazine; Editor: Marketing Mix magazine; Editor: Progressive Retailing magazine; Editor: BusinessBrief magazine; Editor: FMCG Files newsletter. Web: www.sourceagency.co.za.
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