The 13th annual IAB Bookmark Awards took place today in a prestigious virtual celebration. Hosted by the multi skilled Selae Thobakgake and Merica Monamodi; the most thrilling and innovative digital marketing campaigns of the past year were announced.
Construction on The Capital Mbombela's R205m project, set to be a game-changer on the city's hotel and accommodation industries, is well underway with an anticipated hotel opening set for November 2021.
"The city hasn't seen any significant new additions to its hotel repertoire since development ahead of the 2010 FIFA World Cup projects," says Marc Wachsberger, managing director of The Capital Hotels and Apartments.
"Its status as a leading city in Mpumalanga, at the heart of the province's tourism and agriculture sectors, means that the time is perfect to build an exciting new offering that will be appealing to tourists and corporates alike."
According to a new NielsenIQ report, South Africa's latest liquor ban equated to a loss of R7,6bn during the four weeks it lasted (based on average sales - 13 weeks to end of May 2021 of R1,9bn per week).
Coca-Cola Beverages Africa (CCBA) has announced that after some re-organisation, it has acquired Maluti Mountain Breweries' interest in the soft drinks business, which is now the newly formed entity called Coca-Cola Beverages Lesotho.
The other key shareholders in this venture are the Lesotho National Development Corporation (LNDC) and the Ministry of Finance. The deal was signed on 6 October 2020, and all the necessary regulatory approvals have been obtained.
The non-alcoholic, ready-to-drink business in Lesotho will be referred to as Coca-Cola Beverages Lesotho (CCBL) and will operate as a subsidiary of CCBA, with management control. The entity will commence distributing Coca-Cola products from 10 May 2021 and details will be communicated to all customers.
Tsepo Maketela, country manager of CCBL, says that every effort will be made to minimise any disruptions to customers. “We are committed to growing the soft drinks industry and the business in Lesotho and will endeavour to launch new products into the Lesotho market to meet consumer needs. We are also excited to partner with LNDC."
Enhancing efficiencies and distribution capabilities
Maketela adds, “Lesotho customers will benefit from being part of a consolidated, successful Coca-Cola system that spans 13 other markets on the continent, creating new opportunities for everyone across the value chain. Access to shared best practices will enhance efficiencies and a better distribution capability will provide pervasive availability of cold beverages to end-customers. We will also be able to respond to consumer demand more quickly.”
CCBA is the eighth largest Coca-Cola bottling partner in the world by revenue, and the largest on the continent. It accounts for 40% of all Coca-Cola products sold in Africa by volume.
The company's African footprint encompasses South Africa, Ghana, Ethiopia, Uganda, Kenya, Tanzania, Namibia, Mozambique, Comoros, Mayotte, Zambia, Botswana, Eswatini and now Lesotho, and the group employs more than 16,000 people directly, almost half of them in South Africa.
“Expanding our African footprint brings huge benefits to local consumers and businesses. By leveraging scale, we can do more for our customers and drive our sustainability goals. The creation of CCBL is another milestone in that strategy,” Maketela concludes.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.