It is with profound sadness that we share the news that Molefi Thulo has passed away. This ever humble, always inspirational human will leave a massive hole in the industry that he loved so much, and to which he gave so much.
Creative intelligence group, ADNA (Audience DNA) is expanding into Africa with their new regional headquarters in Cape Town. The agency officially launched here in January this year with a full-service team including data, creative and strategic consultancy, consumer and market insights.
Much like its iconic advert 'it's not inside, it's on top' which portrayed an insightful observation of people's responses from all races, ages and genders; Nestlé Cremora, a local favourite coffee and tea creamer, remains an unforgettable brand, more so in light of its strong heritage with South African consumers.
Telkom has announced that Serame Taukobong, the company's current CEO of the Telkom Consumer Business and a group executive committee member, has been appointed as its new group CEO, effective 1 October. Taukobong will take up the position on 1 July 2022.
Over the past decade almost US$200 billion has been invested globally in mobility technology that promises to improve our ability to get around. More than US$33 billion was invested last year alone. Another measure of interest in this area is the number of unicorns, which has doubled in the past two years.
The top categories in the mobility area are ride-hailing, with 11 unicorns (25.0%); autonomous vehicles, with ten (22.7%); and micromobility, with three (6.8%). The remaining 20 unicorns are in the travel category (hotels, bookings and so on).
Mobility technology is more than just autonomous vehicles, ride-hailing and e-scooters and e-bikes. It also includes electrification (electric vehicles, charging/batteries); fleet management and connectivity (connectivity, data management, cybersecurity, parking, fleet management); auto commerce (car sharing); transportation logistics (freight, last-mile delivery); and urban air mobility.
Promised solutions, emerging problems
Much of the interest in mobility technology is coming from individuals outside the transport arena. Startups are attracting investors by claiming their technology will solve many of our transport problems.
A Honda employee demonstrates a personal mobility device developed by the car maker. Franck Robichon/EPA
Ride-hailing services might relieve people of the need to own a car. But there is evidence to suggest these services are adding to traffic congestion. That’s because, unlike taxis, more of their time on the road involves travelling without any passengers.
Navigation tools (Google Maps, Apple Maps, Waze) have been around longer than most other mobility technologies and are meant make it easier to find the least congested route for any given trip. However, research suggests these tools might not be working as intended. The backlash against them is growing in some cities because traffic is being directed onto neighbourhood streets rather than arterial roads.
Autonomous vehicles have the goal of reducing injuries and deaths from car crashes. Only a few years ago many bold predictions were being made that these self-driving vehicles would be having positive impacts by now, but this hasn’t happened. The enthusiasm for autonomous vehicles has cooled. Some now believe we won’t see many of the social benefits for decades.
The final mobility tech area is known as mobility as a service (MAAS). It’s basically a platform designed to make better use of existing infrastructure and transport modes. MAAS begins with a journey planner that is linked to one-stop payment for a range of mobility services – ride-hailing, e-scooters, e-bikes, taxis, public transport, and so on.
MAAS is the newest entrant in the mobility tech field. It has attracted US$6.8 billion to date, but is expected to grow to over US$100 billion by 2030. This idea is creating great enthusiasm, not only among private entrepreneurs, but also in the public sector. It’s too early to know whether it will improve transportation.
Read more: https://theconversation.com/for-mobility-as-a-service-maas-to-solve-our-transport-woes-some-things-need-to-change-105119 For Mobility as a Service (MaaS) to solve our transport woes, some things need to change]]
Three trends are driving investment
So, why do venture capitalists continue to show so much interest in mobility technology startups despite poor company performance to date? It appears they believe personal mobility will become increasingly important. Three trends support this belief.
First, urban dwellers increasingly value the ability to move around easily. It’s thought to be a key ingredient for a liveable city. The problem is public transport is often not very good, particularly in the US and in outer suburbs in Australia.
This is due to historically low funding relative to roads. The prospect of more funding and better public transport services in the future is not good. In part that’s because many view public transport as welfare and not an essential public service. Thus, if cities want to become more liveable and competitive, they must look beyond government-funded public transport for other mobility alternatives.
These trends, combined with expectations of an upward trend in prices of these services, suggests there may be good times ahead for ride-hailing and micromobility companies. It also means venture capital funding for these startups will not be diminishing in the near future.
The future of transport isn’t simple
Transport systems are multifaceted. No one single app or technology will solve the challenges. And, as we are discovering, some of the purported solutions to problems might actually be making the situation worse.
The Conversation Africa The Conversation Africa is an independent source of news and views from the academic and research community. Its aim is to promote better understanding of current affairs and complex issues, and allow for a better quality of public discourse and conversation. Go to: https://theconversation.com/africa
About the author
Neil G Sipe is Adjunct Researcher in Transport and Planning, The University of Queensland.
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