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All the Pitcher Awards 2021 winners!

The three-day Pitcher Awards Festival 2021 culminated on 22 May with the Pitcher Awards which was streamed at the Pitcher Festival website and broadcast on television networks of TVC Entertainment and TVC News.

The highlights of the show were the winning of Grand Prix in Film by Caractère, Dakar, Senegal for their work JigeenJangal for Sonatel Orange Group; the winning of Grand Prix in Live Events by King James Group, Cape Town, South Africa for The Olympian, made for Sanlam. The Awards Show also celebrated the winning of Grand Prix by Noah's Ark Communications, Lagos for their Work Hardcore Filtered Guys in Outdoor for Airtel Nigeria.

In special awards, mediaReach OMD, Nigeria was recognised as Media Agency of the Year, while King James Group, Cape Town, South Africa became the Pitcher Awards 2021 Advertising Agency of the Year.

Speaking at the Awards Show, the chairman of the Pitcher Festival of Creativity, Nnamdi Ndu said: "If there was anything to celebrate at this season, it was the fact that despite the difficulty brought about by the pandemic, creativity never took the back seat in Africa."

He went on to thank the jurors for their excellent work and to congratulate all the winners.

All the winners including Shortlist, Bronze, Silver, Good, Gold and Grand Prix are already published at the Pitcher Festival website and are available for viewing.

Integrated Campaigns
AwardEntrant companyCountryView
GoldCIRCUS! MauritiusMauritiusMauvilac ColourVogue 2020
GoldCaractèreSenegalJigeenJangal Sonatel Orange Group Integrated
BronzemediaReach OMDNigeriaHypo Disinfection Campaign
BronzeMantra PuCape VerdeSPIRIT TONIC WATER
SilvermediaReach OMDGhanaHouse of Walker- First Ever Johnnie Walker Experience Pop Up Store
SilverArden & NewtonNigeriaEqualize Pay Gap
ShortlistVIZEUM NigeriaNigeriaHERO LAGER CLAN CAN 1
BronzeMediafuse Dentsu - VizeumNigeriaGlenfiddich Where Next?
BronzeNow Available AfricaGhanaIOM - International Organisation for Migration - NO PLACE LIKE HOME
PR & Reputation Management
BronzeOpinion&PublicIvory CoastLocal Solutions Against Global Pandemic - PR
BronzemediaReach OMDGhanaYen Nhyin Baom
ShortlistTBWA/ConceptNigeriaEnd SARS Campaign
GoldKing James GroupSouth AfricaSanlam - TheOlympian
Use of Data
GoldDentsu Aegis Network KenyaKenyaThe Bantering Billboard - Safaricom PLC
Use of Influencers & Brand Ambassadors
ShortlistOgilvy NigeriaNigeriaTelemundo Africa Tik Tok Launch - Influencers
ShortlistMediafuse Dentsu - VizeumNigeriaBUDWEISER KINGS OF FOOTBALL SHOW
ShortlistNow Available AfricaGhanaJohnnie Walker’s 200th - JW 200th
GoldKing James GroupSouth AfricaGogo - The value of time
Use of Insights & Strategy
SilvermediaReach OMDNigeriaDarling Hair BBN - Insights
ShortlistIsobar NigeriaNigeriaSmooth Naija King - Strategy
GoldCaractèreSenegalJigeenJangale Sonatel Orange Group - Insights
ShortlistOgilvy NigeriaNigeriaTelemundo Africa TikTok Launch - Insights
BronzemediaReach OMDGhanaMy Malta Guinness Story
Use of Media
BronzemediaReach OMDNigeriaDarling Hair BBN
BronzemediaReach OMDNigeriaDulux BBN 2020
BronzemediaReach OMDNigeriaTasty Tom
BronzemediaReach OMDNigeriaWAW Moments on BBN
BronzemediaReach OMDNigeriaWipe off COVID with Hypo - Media
SilvermediaReach OMDNigeriaIndomie Owambe Party
ShortlistmediaReach OMDNigeriaSecured Satisfaction
BronzeMantra PuCape VerdeFisherman
GoldCIRCUS! MauritiusMauritiusKFC Say No To Plastic
SilvermediaReach OMDGhanaJohnnie Walker 200th Anniversary- Striding Man OOH Execution
GoldDentsu Aegis Network KenyaKenyaThe Bantering Billboard - Safaricom PLC 1
BronzemediaReach OMDGhanaRekognize Campaign
BronzeIsobarNigeriaSmooth Kick-Off
BronzeNelson ReidsNigeriaKimpton Kawana Bay
ShortlistmediaReach OMDGhanaA-Life Soap Campaign
BronzeMediafuse Dentsu - VizeumNigeriaGLENFIDDICH - WHERE NEXT?
SilverMediafuse Dentsu - VizeumNigeriaBUDWEISER KINGS OF FOOTBALL TV SHOW
Apps
BronzeSHIFTINAlgeriaCanbebe Mobile App
Messaging
ShortlistdigitXplusNigeriaGuinness - Your First Drink On Us
Social Media Campaigns
ShortlistNoah's Ark Communications LimitedNigeriaMaltina Variants (Flavour Quest) - SM
ShortlistNoah's Ark Communications LimitedNigeriaAirtel Mobile Number Portability (Tailor)
ShortlistWebcoupersNigeriaOne Bank by Sterling
ShortlistNoah's Ark Communications LimitedNigeriaAIRTEL TV (AMAKA MUST GO) SM
ShortlistIsobar NigeriaNigeriaKing is born 1/2
ShortlistIsobar NigeriaNigeriaKing is born 2/2
ShortlistNoah's Ark Communications LimitedNigeriaAIRTEL NIGERIA (444) Social Media
ShortlistIsobarNigeriaNivea Dry 1/3
BronzeTBWA/ConceptNigeriaEnd Sars Campaign 2
BronzedigitXplusNigeriaJohnnie Walker - Party Night, Johnnie HighBall
ShortlistEchoHouse Ghana LimitedGhanaCLOSE UP K.I.S.S. GUIDE 1/3
ShortlistPhD MediaGhanaCloseUp Free to Love Campaign
ShortlistEchoHouse Ghana LimitedGhanaCLOSE UP K.I.S.S. GUIDE 2/3
ShortlistEchoHouse Ghana LimitedGhanaCLOSE UP K.I.S.S. GUIDE 3/3
Comic Skits
BronzeONEWILDCARDNigeriaSurecal
ShortlistTBWA/ConceptNigeriaNepa
Entertainment Film
BronzeAccelerate TVNigeriaOff The Menu
ShortlistAccelerate TVNigeriaShade Corner
BronzeUp In The SkyNigeriaTraining Day Short Film
GoldAccelerate TVNigeriaStreets of Lagos
Live Events
SilverCaratSouth AfricaGuinness: Night Football Goal Challenge
Grand PrixKing James GroupSouth AfricaThe Olympian 3
Music Video
BronzeTBWA/ConceptNigeriaMusic Time 1
Sports
GoldKing James GroupSouth AfricaThe Olympian 4
Use of Music
GoldCIRCUS! MauritiusMauritiusPepsi 2020 Film - Use of Music
BronzeIsobar NigeriaNigeriaSmooth Naija King - Music
ShortlistDentsu McgarryBowen LagosNigeriaLucozade Energy to Get Thru it
ShortlistIsobar NigeriaNigeriaKing is born
BronzeAdeptus AdvertisingNigeriaCamera
SilverTBWA/ConceptNigeriaMusic Time
BronzeTBWA/ConceptNigeriaEID Campaign 1
COVID-19
ShortlistMantra PuCape VerdeTHE SUN
GoodKing James GroupSouth AfricaThe Olympain 2
SilverKing James GroupSouth AfricaWet Paint 1
BronzemediaReach OMDNigeriaSTUDY FROM HOME WITH KELLOGG’S
ShortlistUp In The SkyNigeriaVillains
ShortlistOpinion&PublicIvory CoastLocal Solutions Against Global Pandemic - COVID
BronzeCaratSouth AfricaNIVEA Take Extra Care
BronzePhD MediaGhanaLifebuoy Ghana DoTheLifebuoy
ShortlistNow Available AfricaGhanaNAA COVID-19 CARE CAMPAIGN
Shortlist5ive ltdKenyaPride Dishwashing liquid- My Tough is Enough
For Profit Organizations
SilverCaractèreSenegalJigeenJangale Groupe Sonatel Orange - Strategy
ShortlistONEWILDCARDNigeriaGender Permit
ShortlistONEWILDCARDNigeriaSpeak Truth To Power - Good
Non-Profit Organizations
SilverUp In The SkyNigeriaTraining Day Short Film - Good
ShortlistMantra PuCape VerdeTraps
ShortlistTBWA/ConceptNigeriaEnd Rape Campaign 2
ShortlistdigitXplusNigeriaShe is NOT FOR SALE
BronzeTBWA/ConceptNigeriaEnd Rape Campaign 1
BronzeTBWA/ConceptNigeriaEnd Sars Campaign 1
Audio
BronzeNoah's Ark Communications LimitedNigeriaAIRTEL NIGERIA (444) RADIO
BronzeSMCGhanaIt's Complicated [Radio Commercial]
ShortlistTBWA/ConceptNigeriaTropicana Slim
ShortlistTBWA/ConceptNigeriaThe Hand
Branded Content
GoldCaractèreSenegalHumanInNature - Integrated Annual Report 2019
ShortlistTakeout MediaNigeriaXpress yourself
Design
SilverDentsu McgarryBowen LagosNigeriaOrijin Talk to Nigeria 3/3 Design
ShortlistONEWILDCARDNigeriaBe Independent
SilverDentsu McgarryBowen LagosNigeriaOrijin Talk to Nigeria 2/3 Design
SilverDentsu McgarryBowen LagosNigeriaOrijin Talk to Nigeria 1/3 Design
GoldCaractèreSenegalHumanInNature - Integrated Annual Report 2019 - Design
Film
BronzeNoah's Ark Communications LimitedNigeriaMaltina Variants (Flavour Quest)
ShortlistNoah's Ark Communications LimitedNigeriaAirtel Mobile Number Portability (Tailor) 1
Grand PrixCaractèreSenegalJigeenJangal Sonatel Orange Group Film
SilverKing James GroupSouth AfricaThe Olympian 1
ShortlistNoah's Ark Communications LimitedNigeriaKnow Your Size 1
ShortlistUp In The SkyNigeriaAppreciated TVC
SilverDentsu McgarryBowen LagosNigeriaOrijin Talk to Nigeria
SilverCIRCUS! MauritiusMauritiusPepsi 2020 Film
ShortlistWema Bank PlcNigeriaThe Future of Banking
GoldNoah's Ark Communications LimitedNigeriaStop Female Genital Mutilation
SilverKing James Group JohannesburgSouth AfricaHuman Nature
ShortlistTBWA/ConceptNigeriaSpotlight Initiative
Shortlist5ive ltdKenyaMy tough is enough
Outdoor, Installations & Activations
ShortlistNoah's Ark Communications LimitedNigeriaNoah's Ark Communication Limited (Xenophobia) 1/3
Grand PrixNoah's Ark Communications LimitedNigeriaAirtel Data is Life (Hardcore Filtered Guys) 1/4
ShortlistNoah's Ark Communications LimitedNigeriaNoah's Ark Communication Limited (Xenophobia) 2/3
BronzeNoah's Ark Communications LimitedNigeriaStop Female Genital Mutilation 4/4
BronzeNoah's Ark Communications LimitedNigeriaStop Female Genital Mutilation 1/4
BronzeOutori LimitedNigeriaSweet Sixty - World's Largest Cupcake Mosaic (Logo)
BronzeNoah's Ark Communications LimitedNigeriaStop Female Genital Mutilation 2/4
ShortlistNoah's Ark Communications LimitedNigeriaMurder 1/2
ShortlistNoah's Ark Communications LimitedNigeriaNoah's Ark Communication Limited (Xenophobia) 3/3
BronzeNoah's Ark Communications LimitedNigeriaStop Female Genital Mutilation 3/4
ShortlistNoah's Ark Communications LimitedNigeriaMurder 2/2
Shortlist3VerseSouth AfricaLive Happy Side Up 2/3
GoldDentsu Aegis Network KenyaKenyaSafaricom PLC - The Bantering Billboard
SilverCIRCUS! MauritiusMauritiusMauvilac Thousands 2/2
Shortlist3VerseSouth AfricaLive Happy Side Up 1/3
GoldKing James GroupSouth AfricaWet Paint 2
Shortlist3VerseSouth AfricaLive Happy Side Up 3/3
SilverCIRCUS! MauritiusMauritiusMauvilac Thousands 1/2
Grand PrixNoah's Ark Communications LimitedNigeriaAirtel Data is Life (Hardcore Filtered Guys) 3/4
Grand PrixNoah's Ark Communications LimitedNigeriaAirtel Data is Life (Hardcore Filtered Guys) 2/4
Grand PrixNoah's Ark Communications LimitedNigeriaAirtel Data is Life (Hardcore Filtered Guys) 4/4
Print
ShortlistAdeptus AdvertisingNigeriaEze goes to school 2/2
ShortlistNoah's Ark Communications LimitedNigeriaNoah's Ark Communications Limited (13th Anniversary) Print 2/2
ShortlistAdeptus AdvertisingNigeriaEze goes to school 1/2
BronzeNoah's Ark Communications LimitedNigeriaNoah's Ark Communications Limited (Xenophobia) 3/3
BronzeNoah's Ark Communications LimitedNigeriaNoah's Ark Communications Limited (Xenophobia) 1/3
ShortlistNoah's Ark Communications LimitedNigeriaNoah's Ark Communications Limited (13th Anniversary) Print1/2
BronzeNoah's Ark Communications LimitedNigeriaNoah's Ark Communications Limited (Xenophobia) 2/3
Shortlist3VerseSouth AfricaLive Happy Side Up 3/5
Shortlist3VerseSouth AfricaLive Happy Side Up 5/5
Shortlist3VerseSouth AfricaLive Happy Side Up 4/5
BronzeCIRCUS! MauritiusMauritiusMauvilac Colourvogue 2020 2/3
Shortlist3VerseSouth AfricaLive Happy Side Up 2/5
BronzeCIRCUS! MauritiusMauritiusMauvilac Colourvogue 2020 1/3
Shortlist3VerseSouth AfricaLive Happy Side Up 1/5
BronzeCIRCUS! MauritiusMauritiusMauvilac Colourvogue 2020 3/3
GoldNoah's Ark Communications LimitedNigeriaStop Female Genital Mutilation Print 1/4
GoldNoah's Ark Communications LimitedNigeriaStop Female Genital Mutilation Print 3/4
GoldNoah's Ark Communications LimitedNigeriaStop Female Genital Mutilation Print 2/4
GoldNoah's Ark Communications LimitedNigeriaStop Female Genital Mutilation Print 4/4
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