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The colours of the 711 winners of the 98th global ADC Annual Awards were revealed on the first evening of the One Club for Creativity's Creative Week, held on 6 May 2018 at Metropolitan West in New York, with a Merit Award coming home to SA, for Grid Worldwide's #HopeJoanna, for client First Rand Bank as a social media series under the photography discipline - fitting ahead of local election day!
The One Club for Creativity, as producer of the One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world's foremost non-profit organisation recognising creative excellence in advertising and design.
The ADC Annual Awards honours the best work across all disciplines, including Advertising, Interactive, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.
The ADC 98th Annual Awards increased 11% over the previous year. These were received from 48 countries, with 76 ADC Gold Cubes presented, 107 Silver Cubes, 152 Bronze Cubes and 376 Merits for work from 34 countries.
The New York Times Magazine and McCann New York lead the way with 20 finalists' entries each in the global ADC 98th Annual Awards with Grid Worldwide/Johannesburg the only finalist from South Africa, as announced by The One Club for Creativity...
The colours of the 515 winners of the 97th global ADC Annual Awards were revealed on the first evening of the One Club for Creativity's Creative Week, held on 7 May 2018 at Industria in New York's Meatpacking District, with a Silver Cube coming home to SA...
8 May 2018
TBWA agencies won big on the night, with The New York Times “The Truth Is Worth It” taking Black Cube for Best of Show, TBWA\Hakuhodo leading with eight Golds as well as this year’s Agency of the Year title, while TBWA Worldwide was named as Network of the Year.
Best of the best at ADC 2019
ADC 98th Annual Awards Black Cube for Best of Show went to Final Cut New York and Furlined Santa Monica with Droga5 New York for “The Truth Is Worth It,” on behalf of The New York Times. The stellar work also received Best of Disciplines honours in both Advertising and Motion/Film Craft, as well as three Gold Cubes in Advertising and a Gold and Bronze in Motion/Film Craft.
Screen grab from ADC 98th Annual Awards' Black Cube for Best of Show winner, “The Truth Is Worth It,” on behalf of The New York Times, awarded to Final Cut New York and Furlined Santa Monica with Droga5 New York.
This year’s top honours, based upon cumulative ADC Cubes and Merits won across all disciplines and categories, were:
Agency of the Year — TBWA\Hakuhodo Tokyo
Network of the Year — TBWA Worldwide
Boutique Agency of the Year — Akestam Holst Stockholm
Design Studio of the Year — The New York Times Magazine New York
Production Company of the Year — Furlined Santa Monica
Brand of the Year — AIG
Agency tally-wise, TBWA\Hakuhodo Tokyo won the most ADC Gold Cubes this year with eight, and was named ADC Agency of the Year based upon cumulative scores across all disciplines. All of the agency’s Gold Cubes were for “Pride Jersey” on behalf of AIG, including three Golds in Product Design, two each in Advertising and Fashion Design, and one in Brand/Communication Design. The work also picked up three Best of Discipline honours, in Brand/Communication Design, Fashion Design and Product Design.
Best of discipline winners, by discipline:
ADC 98th Annual Awards Best of Discipline winners are as follows:
Advertising: Furlined Santa Monica with Droga5 New York with “The Truth Is Worth It” for The New York Times
Brand/Communication Design: TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG
Experiential Design: BBDO Atlanta “Stop Traffick” for Street Grace
Fashion Design: TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG
Illustration: Nora Krug Brooklyn “Belonging: A German Reckons with History and Home” for Scribner
Integrated: DDB Chicago “Broadway the Rainbow “ for Mars Wrigley Confectionery
Interactive: Akestam Holst Stockholm “Billboards Beyond Borders” for Reporters Beyond Borders
Motion/Film Craft: Final Cut New York with Significant Others New York, Furlined Santa Monica and Droga5 New York for “The Truth Is Worth It” for The New York Times
Packaging Design: TBWA\Chiat\Day New York with Design by Disruption New York “Unboxing the Truth” for Thomson Reuters
Photography: The New York Times Magazine New York “Losing Earth” for The New York Times Magazine
Product Design: TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG
Publication Design: TBWA\Chiat\Day New York with Design by Disruption New York and Rebel & Rogue New York “The Fake News Stand” for Columbia Journalism Review
Spatial Design: Studio Cadena Brooklyn “Masa Cafe & Bakery” for Masa
Typography: TBWA\Chiat\Day New York with Design by Disruption New York and Rebel & Rogue New York “The Fake News Stand” for Columbia Journalism Review
The ADC Designism Award for work that best promotes social good went to McCann New York for “Planet or Plastic” on behalf of National Geographic.
Other significant winners include Serviceplan Munich with four ADC Gold Cubes, all for Dot Incorporation “Dot Mini. The First Smart Media Device for the Visually Impaired”, and The New York Times Magazine with four Golds, two each in Publication Design and Photography.
Also noteworthy was work by Brooklyn illustrator Tim O’Brien, who with TIME Magazine won a Gold, a Silver and a Bronze Cube for three different TIME cover illustrations.
Cube winner tally, by discipline:
All ADC 98th Annual Awards Gold Cube winners by discipline are listed below.
The One Club for Creativity's Creative Week is just around the corner, taking place in New York City from 6 to 10 May 2019. To kick off our #AfricaMonth coverage, David Tshabalala and Sarah Waiswa share their experiences as online jurors on this year's Art Director's Club (ADC)'s illustration and photography panels respectively...
The One Club for Creativity's Creative Week is just around the corner, taking place in New York City from 6 to 10 May 2019. Here, SA's own Jenny Ehlers shares her experiences as a juror on this year's Art Director's Club (ADC) interactive and integrated panels...
Best in Discipline: Akestam Holst Stockholm with “Billboards Beyond Borders” for Reporters Beyond Borders:
ADC Gold Cube winners in Interactive:
BBDO New York with O Positive and Dini Von Mueffling Communications “#DefyTheName” for Monica Lewinsky in Social Media, Twitter – Single
DDB Paris with Henry Paris, Schmooze/Ballad Paris and Mikros MPC Paris “The Baptism” for Ubisoft in Video, Online Video - Single
DDB Paris with Make Me Pulse Paris, Studio Press Play On Tape Paris and THE Paris “NPC” for Ubisoft in Social Media, Instagram - Feed
Dentsu Tokyo with Nissin Foods Holdings Tokyo and Geek Pictures Tokyo “Akuma no Kimura (Demonically Spicy Ramen)” for Nissin Food Holdings in Social Media, Wildcard - Single
Hakuhodo Tokyo with Hakuhodo Products Tokyo and Hakuhodo i-studio Tokyo “Brain Drool 2016 Archive” for Hakuhodo in Craft in Online/Mobile, Art Direction - Single
McCann Italy Milan with MRM//McCann Milan, Think Cattleya Milan and NoHup San Girgio di Nogaro “The Voice of Voices” for Fondazione Serena Onlus, Centro Clinico NeMo in Craft in Online/Mobile, Sound Design - Single
Publicis Pixelpark Erlangen and Hamburg “9.58 Seconds – The World's Fastest Annual Report” for Puma SE in Data Visualization, Single
Serviceplan Germany Munich with Serviceplan Korea Seoul “Dot Mini - The First Smart Media Device for the Visually Impaired” for Dot Incorporation, Interactive
Spotify New York “2018 Wrapped” for Spotify in Craft in Online/ Mobile, Art Direction
Grid Worldwide launched its #HopeJoanna campaign on Freedom Day (Friday, 27 April) highlighting the highs and lows of the past 30 years in an effort to convey a message of hope and a sense of optimism to all South Africans...
Best in Discipline: TBWA\Hakuhodo Tokyo with “Pride Jersey” for AIG:
ADC Gold Cube winners in Product Design:
BETC Paris “Save our Species” for Lacoste in Design for Good, Product Design – Series
Cheil Worldwide Seoul with Junpasang Production Seoul, Bounce Creative Seoul and Yonggamhan Production Seoul “Firevase” for Samsung Fire & Marine Insurance in Interior Design, Decorative - Single or Series
Serviceplan Germany Munich with Serviceplan Korea Seoul “Dot Mini - The First Smart Media Device for the Visually Impaired” for Dot Incorporation, Product Design
Serviceplan Germany Munich with Serviceplan Korea Seoul “Dot Mini - The First Smart Media Device for the Visually Impaired” for Dot Incorporation, Product Design, Innovation
Serviceplan Germany Munich with Serviceplan Korea Seoul “Dot Mini - The First Smart Media Device for the Visually Impaired” for Dot Incorporation, Product Design - Single or Series
TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG in Design for Good, Product Design - Single
TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG in Innovation, Product Design
TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG in Wildcard, Single or Series
Best in Discipline: Studio Cadena Brooklyn with “Masa Cafe & Bakery” for Masa:
“Masa Cafe & Bakery”
ADC Gold Cube winner in Spatial Design:
Studio Cadena Brooklyn “Masa Cafe & Bakery” for Masa in Spatial Design, Commercial Building
Typography: 1 Gold, 2 Silver, 6 Bronze, 24 Merit
Best of Discipline: TBWA\Chiat\Day New York with Design by Disruption New York and Rebel & Rogue New York with “The Fake News Stand” for Columbia Journalism Review:
“The Fake News Stand” for Columbia Journalism Review
ADC Gold Cube winner in Typography:
TBWA\Chiat\Day New York with Design by Disruption New York and Rebel & Rogue New York “The Fake News Stand” for Columbia Journalism Review in Wildcard, Single
The ADC 98th Annual Awards ceremony is part of The One Club for Creativity’s Creative Week, taking place from 6 to 10 May 2019 in New York. As the preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes The One Show over two nights, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders.
A word on the 98th ADC sponsors
Sponsors for the ADC 98th Annual Awards include Shutterstock, Facebook, Pinterest and Musicbed, with Snapchat serving as a sponsor of a pair of ADC 98th Annual Awards submission categories: Interactive-AR/VR and Experiential Design-Digital Experiences. New ADC Annual Awards subcategories were also created this year for Snapchat single and campaign entries for posts, ads or campaigns using the platform’s individual qualities and strengths.
Lou Weiss, CMO of Shutterstock, commented:
Shutterstock is proud to be a long-time sponsor of the ADC Annual Awards and other One Club programming. Our shared goal of nurturing and propelling the global creative community forward makes this partnership a natural fit, and we look forward to working with the organisation to produce programming that identifies and elevates excellence in creative storytelling.
Five creative leaders from Africa, which includes four South Africans, have been selected to serve as judges for the global ADC 98th Annual Awards...
10 Jan 2019
Click here to download the complete list of the 98th ADC Annual Awards’ Gold, Silver, Bronze Cube and Merit winners. Also click through to our One Show special section for all the latest updates on The One Club for Creativity’s Creative Week 2019!
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