Telkom has announced that its CEO and executive director Sipho Maseko will step down on 30 June 2022. The telecoms company said the process to appoint a successor is well underway and a designated group CEO will be announced in the not too distant future.
It is possible that cooking oil prevented more looting in South Africa in the last week than the president, the ANC, the intelligence community, the army and the police combined. This, without question, says something about the versatility of the product. It says even more about the state of the state. When you are shown up by canola, you might want to revisit your strategy.ByHoward Feldman
Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit.
The Transnet Port Terminals website has been hacked, implying that all companies under Transnet have been affected. All Transnet websites were down at the time when reporting was done for this SA Trucker article. The publication cited sources who requested to remain anonymous because they are not allowed to speak to the media.
The Covid-19 pandemic has hit South Africa's small business sector hard and there are grim statistics to bear this out. Those statistics will not be repeated here. After all, if you are a small business owner setting out on the road to recovery, the last thing you probably want is more details of the toll the pandemic has taken on small enterprises. Far more useful would be some good, solid tips on how to build back better after any business setbacks.ByAmeen Hassen
As the senior strategist at HelloFCB+, Alex Krause spends most of his time connecting with people in creative ways. Moreover, he has gained significant experience in working with important brands to further his goals. Ambitious, relaxed, and knowledgeable - he's one to watch for the future.
Alex Krause, the senior strategist at HelloFCB+
First starting out as a professional musician, he signed a record deal and walked confidently in the music industry before deciding to go into advertising. In the seven years he has been in the industry, he has made waves big enough to be one of the top strategists in his company.
Here, he tells us more about his role, who he is, and what the future holds...
What does your role entail, and what does your average day at work look like?
For the most part my role entails asking difficult questions and then trying to find the most interesting answers to them.
Other than that, it’s a lot of working with brilliant people and getting to help our clients solve real-world problems. The best part of being a strategist is that we very rarely have what you would call an ‘average’ day.
What do you love most about your work?
The people. Working in a creative industry means working closely with some seriously Warhol-esque characters - and at HelloFCB+ we have them by the bucket load. We really do take pride in our people and it shows in our work.
Can you tell us a bit more about your career prior to your current role?
Once I’d finished up my degree in 2012, I decided to take a bit of a left turn and pursue a career in music. The stars somehow managed to align and I was lucky enough to be able to do it professionally for almost three years, until the advertising bug started biting. I felt the urge to dip my toes elsewhere.
I joined HelloFCB+ in 2014 (during the Hellocomputer days) as a part of the Social Media department. I quickly fell in love with strategy after working closely with the team on a number of projects. I put in the hours, made my ambitions clear, and a year later I was given the role of content strategist. I did that for two years - honing my skills and learning the craft before I was made senior strategist in 2019.
How would you define HelloFCB+ as a brand?
It truly is the Human Connections Agency - I think that says it all. HelloFCB+ centres everything it does around people. Whether it’s connecting ideas with people, or getting us to connect meaningfully internally; it comes through in our approach to everything. Both in the work you see and the work you don’t see.
What are the long-term goals of HelloFCB+?
To be South Africa’s best integrated advertising agency. If our ambitions aren’t big, what’s the point in doing it in the first place?
How does HelloFCB+ support youth empowerment?
I’ve been here since I was 23 (so, far more youthful than I am now) and HelloFCB+ has moved mountains to help me and numerous other young professionals realise what the industry can offer them. They have also provided resources to help us understand how to get there. I’ve been guided from strength to strength and been given opportunities that have helped me grow in my career. Beyond career growth and empowering youth, the business is steadfast in its approach to diversity and inclusion. It’s been that way since the day I started.
Can you share some successful strategy projects you have worked on, and why they were successful?
It’s always tough to narrow it down, but I can’t not mention the tonne of pitches I’ve worked on that we won (City of Cape Town, Sunlight, Western Cape Government and Parmalat).
Other than that, it might have to be the most recent Ninety One brand campaign we worked on. That was successful because we took a few steps back and really looked at the role the brand plays in the category. From there, we looked at how it can be turned into a clear and distinctive message and found significant success through that.
Could you share some of your personal successes with us?
Personally, I have to say that being able to live out my childhood dream of being a musician and signing a record deal has to be right up there. Second to that, being a part of the IAB Audio Committee has been a bit of a personal success for me as it covers the two things I love most.
What do you like to do in your free time?
We have to deal with a lot of complications at work. As such, I like to keep my free time as simple as possible. I’m either spending time with my lovely girlfriend, surfing, hiking, reading or drinking beer with the lads.
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