Over the years, Cheryl Dube has worked as a strategist on a variety of brands. The most challenging and rewarding experiences she's had during this time, she says, have been in the work she's completed on global brands. Here are some of the critical lessons she's learnt along the way.Issued byWavemaker
New online liquor store Liquor.co.za has launched in South Africa. The digital platform caters to the need for an e-commerce portal that can service both direct-to-customer (D2C) and high-volume business-to-business (B2B) requirements, and is the result of a collaboration of expertise from key players in the liquor and entertainment industries.
Construction on The Capital Mbombela's R205m project, set to be a game-changer on the city's hotel and accommodation industries, is well underway with an anticipated hotel opening set for November 2021.
"The city hasn't seen any significant new additions to its hotel repertoire since development ahead of the 2010 FIFA World Cup projects," says Marc Wachsberger, managing director of The Capital Hotels and Apartments.
"Its status as a leading city in Mpumalanga, at the heart of the province's tourism and agriculture sectors, means that the time is perfect to build an exciting new offering that will be appealing to tourists and corporates alike."
Africa's young population could be its greatest asset in an age where many other regions in the world are aging as a result of declining birth rates.
Image source: Gallo/Getty.
Many things have been said about the future Africa and its potential, it has been called the Opportunity Continent, the Next Frontier and Africa rising, with all of these true. For me the excitement comes in how Africa can, and will one day lead in the digital economy, not only creating a better future for its young people, but for people across the entire continents, whether here in Africa or elsewhere like in Europe or the US.
Africa’s young population could be its greatest asset in an age where many other regions in the world are aging as a result of declining birth rates. As the world’s human population grows from 7.4 billion people to 8.2 billion people between now and 2025, 40% of that growth will come from Africa, and with more than 628 million people aged below 24, this young, dynamic and innovative population will become one of the most powerful engines of growth the world has ever seen.
Personally, I’ve always been so inspired by the creativity and talent across my home continent - whether it’s creating mobile phone apps which makes motorcycle taxis safer and more convenient, like in the case of Safe Motos in Rwanda and now DRC, or building technological solutions to solve agricultural challenges, like Plantheus, a recent graduate of Facebook’s NG_Hub Accelerator Program, we see people, especially youth, building solutions daily to local problems and needs.
Next wave of digital innovation
As eager and early adopters of technology, we’ll likely see the next wave of global digital innovations and apps coming from the continent and taken to the rest of the world.
Adoption of social media, mobile phones and mobile money are enabling Africa and its youth to leapfrog to the next wave of digital technology. This infrastructure is the foundation upon which so much innovation in Africa is built and will be built over the next five years. At Facebook, we’re committed to empowering young people to build their digital skills and harness them for the future - whether they are digital builders, developers or product innovators.
In the month of UN Youth Day [12 August 2019], I’m delighted that we will be recognising just some of these talents from across the region. Bringing together over 40 Facebook community leaders, SMBs, entrepreneurs, developers and content creators from across Sub-Saharan Africa, under the banner of Celebrating Icons of Change and the Future of the Continent - celebrating the positive impact they are having in their community, something which is important to us here at Facebook.
Our commitment across the region remains strong, and Africa continues to be important for us, with this building on many partnerships, programs and initiatives already in place to help develop digital and entrepreneurial skills among young people.
Whether it’s training SMBs through digital boot camps, helping interested youth to acquire digital marketing skills and placing them in employment, training women in leveraging digital solutions to grow their business, or bringing together 52,000 developers from across 17 countries through our Developer Circles program, we are excited to play a part in supporting the next generation of start-up founders, investors, developers and change makers.
As one of my favourite African proverbs says: “For tomorrow belongs to the people who prepare for it today”, we look forward to that tomorrow in the years to come.
About the author
Ime Archibong is Vice President, Product Partnerships at Facebook.
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