The 13th annual IAB Bookmark Awards took place today in a prestigious virtual celebration. Hosted by the multi skilled Selae Thobakgake and Merica Monamodi; the most thrilling and innovative digital marketing campaigns of the past year were announced.
Construction on The Capital Mbombela's R205m project, set to be a game-changer on the city's hotel and accommodation industries, is well underway with an anticipated hotel opening set for November 2021.
"The city hasn't seen any significant new additions to its hotel repertoire since development ahead of the 2010 FIFA World Cup projects," says Marc Wachsberger, managing director of The Capital Hotels and Apartments.
"Its status as a leading city in Mpumalanga, at the heart of the province's tourism and agriculture sectors, means that the time is perfect to build an exciting new offering that will be appealing to tourists and corporates alike."
According to a new NielsenIQ report, South Africa's latest liquor ban equated to a loss of R7,6bn during the four weeks it lasted (based on average sales - 13 weeks to end of May 2021 of R1,9bn per week).
The winners of the 11th edition of The Radio Awards were announced on today, Friday 30 July 2021, in an online awards ceremony hosted by comedian Loyiso Madinga. A total of 80 winners were celebrated across 30 categories.
Adidas South Africa will be opening the doors to its new 1,000m2 flagship store in Sandton City on 25 June.
The sportswear brand is promising shoppers the "most immersive consumer experience on the African continent" and an exclusive retail experience comparable to its other flagship stores in New York, London, Paris, Dubai, Beijing and Tokyo.
According to Adidas, consumers can expect to find a best-in-class showcasing of Adidas Running, Training, Football, Outdoor, Kids and Originals products, with an exclusive offering of Y-3 footwear and apparel, as well as collections by Stella McCartney and Karlie Kloss.
Digital-driven changing rooms
Commenting on the store’s digital capabilities, Paddy Muldoon, senior director DTC at Adidas South Africa, says that the Sandton flagship store brings the digital and physical consumer experiences together on a level that no other retailer in Africa has reached.
“For the first time, South African consumers can experience radio frequency identification (RFID) mirrors in changing rooms, which automatically detects product information in order to provide consumers with real-time colour and style options. Visitors to our store can also choose from a variety of digital backdrops in the changing rooms, in order to test their look in different scenarios,” explains Muldoon.
Shoppers will be able to make use of an in-store concierge service, drop off their Adidas sneakers for a free cleaning, personalise Adidas footwear and apparel at the Maker’s Lab, or sign-up for the Adidas ‘click and collect’ offering when purchasing online.
The flagship will feature a sustainability space, which is the largest retail area committed to sustainability that Adidas has created across its global footprint.
The space introduces storytelling into the consumer experience, showcasing how the brand’s commitment is brought to life through collaborations such as Adidas x Parley, and eco-innovations such as Primeblue – products made comprising of at least 50% Parley Ocean Plastic.
Zara is currently refurbishing its flagship store at Victoria Wharf Shopping Centre in Cape Town in order to make it the brand's newest concept store in South Africa...
15 Jun 2021
Adidas says the space was designed to be hyper-local, with Johannesburg culture and credibility woven in at every touchpoint. A range of exclusive, limited-edition prints will be available only at the Sandton flagship store, with décor and furnishings brought to life by creators such as Russell Abrahams, Lazi Mathebula and Mia Senekal.
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