Adidas Originals and the Lego Group have collaborated yet again, and are presenting a new take on the classic Superstar silhouette. Launching alongside the playful Adidas Originals Lego Superstar sneaker is a buildable Superstar Lego brick model.
According to a recent survey, only 22% of South African businesses are aware of privacy laws governing their marketing activities, despite the Protection of Personal Information Act (PoPIA) set to take effect on 1 July 2021.
"As a young, Black female, I believe it's not only important to service clients but also to open up the digital floor to much needed conversations so that the campaigns we work on bring about real change," says Nombulelo Malinga, founder and director of Zizi Digital, which specialises in social media marketing and offers 360 digital consulting service.ByEvan-Lee Courie
Fox Networks is launching a new TV streaming service in the Middle East and North Africa. In a statement, Fox is said to be partnering with the region's biggest broadcaster, MBC, to bring Fox Plus to viewers.
The streaming service, which is already in southeast Asia and in some parts of Latin Americas, will now be available in 24 countries on MBC’s Shahid Plus platform.
Subscribers will pay $4.99 per month to have access to six categories of English language entertainment from Fox Plus, including drama, kids TV and National Geographic channel. MBC will add thousands of hours of streaming content to its existing platform.
“Streaming is going to be a major disruptor of consumption of content,” said Sanjay Raina, general manager at Fox Networks Group.” It’s very important as a content company to have a foot in the door into that world.”
Raina said better broadband capabilities in the region has helped streaming services grow, but payment systems remain a challenge. Credit card use in some parts is still “near zero,” he told CNN Business.
Online video subscriptions in the Middle East and North Africa only surpassed one million last year. They are forecast to grow 34% per year to reach 5 million by 2022, according to IHS Markit.
“New services are coming up every day. We have just seen the tip of the iceberg,” Raina said.
The move by Fox comes just over a year after it added 3 new TV channels to its existing line up, including the first Fox-branded channel to broadcast in Arabic.
“Linear television platforms need to reinvent themselves, because a young consumer today has a choice, on mobile, on laptop, anywhere,” Raina said.
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