Brave Group is excited to announce an increasing investment into digital resources for the Motherboard team. Motherboard is Brave Group's digital communication and transformation business, headed by Musa Kalenga, Brave Group chief future officer.Issued byBrave Group
The IAB Bookmark Awards, an IAB SA initiative, celebrates its 13th year of rewarding excellence in digital and recognising the powerful impact interactive has on the overall marketing mix.Issued byIAB South Africa
Global food supply chains proved brittle during the Covid-19 pandemic, leading for calls to boost the resilience of global food supply chains through improved efficiency in production, distribution and consumption of nutritious food. How could technologies like blockchain that provide data to producers, distributors and consumers be part of the solution?
Technological advances can help manage more efficient, sustainable and accountable farming practices. (Shutterstock)
Big data applications may present opportunities to address inefficiencies from farm to table and improve global food security.
Blockchain technologies can be used to consolidate information on the quality of the seed, track how crops grow and record the journey once it leaves the farm. In Canada, for example, Grain Discovery - an online blockchain marketplace - is an example of data being leveraged by those involved in the food system to grow and market globally competitive crops.
The data could enhance transparency in supply chains by providing immutable records from production to consumption. Such data have the potential to facilitate information transfer throughout every step of the supply chain. And if blockchains are implemented with proper validation, it can prevent illegal and unethical production and distribution that undermines sustainability and community food security.
This transparency also means consumers could make informed decisions to protect vulnerable producers and the environment. Access to product data may allow consumers to reward producers who employ good practices, such as rural smallholder farmers and fishermen who are among the most food-insecure groups.
Currently, there is little evidence supporting the claim that blockchain and big data technologies are contributing to global food security. Even though the average farm is projected to generate 4.1 million data points by 2050, up from 190,000 data points in 2014, increases in global food security have not been impressive.
Part of the challenge is how blockchains have been implemented until now. The corporate control of blockchains and big data platforms could even undermine food security.
For example, IBM and Walmart have teamed up to track produce from farm to fork. Producers and processors along the supply chain are required to input information into IBM’s blockchain for the process to be entirely transparent to consumers.
The implementation of blockchains must be decentralised to include small farmers and rural people. This will enable sustainable and equitable food systems and allow consumers to make informed decisions.
However, as blockchains place additional responsibility on the end users, challenges such as limited digital literacy among the world’s poor and infrastructure constraints may undermine true decentralisation.
Also, they must be integrated into broader food security promotion strategies to make them sensitive to social and environmental values critical to tackling food insecurity among diverse groups.
The untapped potential of harnessing big data through a transparent and decentralized food distribution system may support sustainable food production and provide accountability for food production.
This is crucial for efficient food systems and food security in the future. But it is important that these innovations are deployed equitably so that all stakeholders along the value chain may benefit.
The Conversation Africa The Conversation Africa is an independent source of news and views from the academic and research community. Its aim is to promote better understanding of current affairs and complex issues, and allow for a better quality of public discourse and conversation. Go to: https://theconversation.com/africa
About the author
Abdul-Rahim Abdulai is PHD Student, Geography, Environment and Geomatics/Arrell Food Institute, University of Guelph
Carling Bieg is PhD Candidate, Department of Integrative Biology, University of Guelph
Evan Fraser is Director of the Arrell Food Institute and Professor in the Dept. of Geography, Environment and Geomatics, University of Guelph
Sarah Marquis is PhD Student, Environmental Sustainability, L'Université d'Ottawa/University of Ottawa
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.