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BBC focuses on branded services in Africa

BBC Studios has announced the appointment of Pierre Cloete as commercial director for branded services, Sub-Saharan Africa. The appointment of a commercial director for branded services in Sub-Saharan Africa follows the recent reorganisation of CEMA from general market management to a focus on specialist lines of business.
Pierre Cloete, commercial director for branded services, Sub-Saharan Africa, BBC Studios.
Based in Johannesburg and reporting into Louise La Grange, SVP branded services commercial, Cloete will take up his new position from 1 September 2019 and will be responsible for delivering branded services revenue and profit across Sub-Saharan Africa in line with targets and growth ambitions and through expert client management and new business development.

Cloete has extensive experience in the television industry and joins BBC Studios from Kwesé. As managing director for Kwesé General Entertainment, he was responsible for the launch of its pay-TV service and most recently served as head of Kwesé Sports Digital Content and acting CEO for Kwesé Sports. Prior to this Cloete spent two years as head of TV and Media for Sub-Saharan Africa for Ericsson South Africa where he led the development of an innovative end to end video service. 

During eight years at M-Net, Cloete was responsible for launching 19 channels into the market and oversaw the launch of new seasons of popular series IdolsSurvivorand Carte Blanche, in addition to the launch of Masterchef South Africa, which was nominated for an International Emmy. Pierre started his career with Johannesburg based production company Rapid Blue, before joining MultiChoice in the SuperSport division.

La Grange, SVP branded services commercial at BBC Studios said, "The appointment of a commercial director for Sub-Saharan Africa signals our on-going commitment to the market and a continued local presence on the ground. Cloete has a proven track record in the African television industry and I am confident that his experience and local knowledge will put BBC Studios in the best position to achieve our ambitions for growth.”

Commenting on his new role, Cloete added, “I am delighted to join BBC Studios as commercial director for branded services across Sub-Saharan Africa. The quality of the BBC channels and its content is first class, and it is an honour to join the BBC Studios team. Africa is filled with amazing people that enjoy great stories and love quality content. The potential is ever increasing in Africa as more stories are being told and consumed and I look forward to adding value to the BBC Studios team.”



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