As part of our ongoing #BehindtheBrandManager series, we interviewed some of the Marketing Achievement Awards' Rising Star finalists - said to be the best and the brightest under the age of 35 who have consistently demonstrated excellent performance and who have the potential to become outstanding leaders in their profession.ByJessica Tennant
Ugandan TV presenter, Solomon Serwanjja, has been awarded the BBC World News Komla Dumor Award. He is the fifth winner of the award, following in the footsteps of Waihiga Mwaura, Amina Yuguda, Didi Akinyelure and Nancy Kacungira.
Solomon is an investigative reporter and news anchor with NBS TV in Uganda where he hosts one of the channel’s prime-time shows. A respected journalist in East Africa, he has produced award-winning reports, including as a freelancer for renowned BBC Africa series, Africa Eye, catapulting him into the spotlight across the continent for his hard-hitting journalism.
Solomon begins his three-month placement at the BBC by attending a training course at the BBC Academy before joining BBC News teams - across TV, radio and online – which will provide him with the opportunity to gain skills and experience across BBC News’ multifaceted platforms.
Following the training and placements, Solomon will travel to a country in Africa, with a top BBC producer, to report on a story for a global audience. The story will then be broadcast on BBC News platforms, which reach audiences of 394 million across the world each week.
Solomon said, “Komla brought so much to the African narrative; his perspective was a breath of fresh air, as he believed Africa was rising and that the world needed to see the continent from a different angle. His reports always struck a chord with me, and I feel the same passion for our continent that he demonstrated. I want to continue his legacy by telling stories that cast a spotlight not only on the critical challenges we face in Africa, but also the progress and successes that have been made.”
Solomon impressed judges, not only with his eloquence and passion for telling African stories, but also with his commitment and bravery in uncovering what’s in the public interest. His passion for investigative journalism highlighted his desire to make positive change in his native Uganda, as well as across the continent, and some of his reports have already resulted in societal changes. Solomon’s tenacity in challenging preconceived stereotypes and holding leaders to account are journalistic traits that resonate with the BBC’s global audiences.
Jamie Angus, director of BBC World Service Group, said, “To recognise and empower some of Africa’s leading talent in journalism, in honour of Komla, is really important to us. Komla’s reporting made a huge impact with audiences all over the world, and we’re excited to have Solomon at the BBC, to harness Komla’s commitment to telling African stories.”
The award was set up in honour of presenter Komla Dumor, who died in January 2014, and aims to continue Komla’s legacy by celebrating African journalism and finding exceptional talent. The judging panel were Bilkisu Labaran from the BBC Africa service; Jon Zilkha, Senior Project Director for BBC News; Pamela Sittoni, Managing Editor at the Daily Nation in Kenya.
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