If you missed the broadcast, you can find it on The Pendoring Facebook page here.

The 2020 adjudicators and jury presidents were tasked with announcing the winners, backed by uKhoiKhoi, known for their live digital looping, musical performance art encompassing multilingual expressions through opera, indigenous chants and praise poetry.

“It was a joy to celebrate such diverse work and so many new voices,” said Pendoring general manager, Eben Keun. “Congratulations to all the winners for producing creative, innovative and relevant work during a tough year.”

19 Gold Pendorings, 35 Silver Pendorings, 19 Gold Craft Certificates and 22 Craft Certificates were awarded in 2020.

The prestigious Umpetha Award, went to The Odd Number Johannesburg for three radio ads titled Intsipho engapheli, Sterring sok’susa idust and Upgrade yoshukela, produced in a praise singing style for Game. The Overall Student winner was Tanya Viljoen from The Creative Academy in Woodstock for Mielie, packaging design developed for Mielie Pap Kitchen & Deli.

2020 saw a record number of entries in the publication design category, with multilingual and indigenous language books pienk ceramic-hondjies by Ryan Pedro, Geure by Lientjie Wessels and Mpumi's Magic Beads (11 language versions) all winning Gold Pendorings.

The official rankings of the 2020 Pendoring Awards have been released. The rankings provide an overview of the performance of agencies and schools based on advertising and brand communications content submitted to this year’s awards.

This year’s Prestigious Umpetha Award winner, The Odd Number has ranked in the top spot overall, with a total of 264 points. Joe Public United and TBWA Hunt Lascaris take second and third place, with 240 and 55 points respectively. Dit&Dat Ontwerp and Ogilvy SA finished off the top 5, with 39 and 18 points respectively.

AAA School of Advertising ranked as the top educational institution with 70 points, followed by IIE-Vega (58 points), North-West University (53 points), Red & Yellow Creative School of Business (46 points) and The Creative Academy (42 points).

NB Publishers a division of Media24 Boeke (Pty) Ltd ranked as the top publishing house with 22 points, and New Africa Books and Annake Müller Publishing took second and third place with 18 and 10 points.

Rankings

Here, the full rankings list:

*The Pendoring ranking points are awarded as follows: finalists receive 2 points each, craft certificates 4 points and gold craft winners 7 points. A silver Pendoring receives 8 points, a campaign silver gets 12 points, a gold Pendoring 10 points and a campaign gold 15 points. Campaign craft certificates receive 6 points each, while campaign gold craft gets 10.5 points and the Prestigious Umpetha Award and Overall Student Winner get 20 points each.

The Pendorings are also delighted to announce their new headline sponsor for 2021, Hollard. “We understand the power of a ‘hello’ to make a connection, because connections create better futures for South Africans. And we understand the power of language to make connections,” said Hollard’s CMO, Heidi Brauer. “We 100% support the diversity The Pendorings celebrate and encourage in the creative industry.”

The Pendorings are not just about awards but about education, debate and change. Part of that is the first Pendoring Business Seminar on 17 November in partnership with Fin24, PanSALB and the Indigenous Language Action Forum.

Register here for the webinar. For more information, visit www.pendoring.co.za and follow it on Facebook, and follow @Pendoring_ on Twitter or Instagram @pendoring_za #SpeakSouthAfrican #EnglishNeverLovedUs #Pendoring2020.