Piwe Motshegoa, head of sales: general entertainment at DStv media sales, kicked off the DStv Seminar of Creativity - a highlight of Loeries Creative Week as the industry gets ready for the annual award nights - with a reminder that Africans hold all the storytelling magic they need.
Motshegoa's main point hit home for attendees as it's something that's already part of our sub-conscience, but something we all need to be reminded of now and then: Africans are the number one storytellers of African stories.
In our annual #AfricaMonth catch-up, Loeries CEO Andrew Human explains why Loeries 2019 judges are briefed to look for local relevance, and the rising importance of brand humanity and problem-solving in creativity, against the continued shift away from merely punting the client product or service...
We live this truth each day as we laugh, sing and dance – and it extends back in history to when we drew on cave walls to mark our stories, continuing as we paint our faces to express our beauty and our innovation in the food we create.
As you listen to the stories around though, Motshegoa says to consider where you stand in the creative conversation.
With the year's biggest international award shows done and dusted, I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Live, PR and OOH juror Lanre Adisa, also CEO/CCO of Noah's Ark Communications, Nigeria...
As Africans, we are no longer swimming with sharks, we are the sharks.
That ties in with the Loeries philosophy:
It’s not just an award. It’s about recognising creative brilliance. Making you and me feel something, question and rethink our ways of doing. It’s about telling better stories. Stories that provoke conversation. Challenge traditions. End stereotypes. Celebrate humanity. Tear racial divides. Embrace culture. And change the world.
As Africans, we need to remember that we are the ones we have been waiting for.
The media and advertising industries play an important role in stirring the way society is portrayed. Here's why UN Women and Dove's masterclass session at Loeries 2019 called for the creative industry as a whole to take a stand and work actively towards better representation, particularly in terms of gender...
Leigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality, and of course, gourmet food and drinks! She can be reached on Twitter at @Leigh_Andrews.
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