“After a decline in Q4 2018, consumer confidence remained stable in Q1 2019. This is likely as a result of the uncertainty that surrounds the market from a consumer point of view. Despite this, sentiments remain positive as there is an expectation that government interventions and policies will yield positive results. Although consumers are concerned about their job prospects and are cautious with their spend, there has been a slight improvement in their perception of the state of their finances. Ghanaians are, however, concerned about the increasing food prices and are making adjustments to save on household expenses.” Yannick Nkembe, Market Lead, Nielsen West Africa
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