SA impresses at The One Show

The 2004 One Show Advertising Festival, www.oneclub.com, was the most widely entered award show by creatives and advertising agencies around the world. This year, entries were submitted from 54 countries, making The One Show Festival the largest award show worldwide and the Pencil the most sought-after creative award. In its first year as a festival (previously each event was held separately), over three thousand advertising professionals attended the event and celebrated creative excellence in all major media.

In total, South Africa won 3 Gold and 5 Silver Pencils. Here are the details of the winners:

DESIGN

PUBLICATION DESIGN - TRADE MAGAZINE FULL ISSUE
GOLD
CLIENT: Afro
TITLE: Afro Magazine
AGENCY: Daddy Buy Me A Pony/Cape Town
ART DIRECTORS: Peet Pienaar, Heidi Chisholm
DESIGNER: Heidi Chisholm
CREATIVE DIRECTOR: Peet Pienaar

DIRECT MAIL SINGLE
GOLD
CLIENT: Pro- Helvetia ( Swiss Arts Council)
TITLE: Happy Festive Season Calender
AGENCY: Daddy Buy Me A Pony/Cape Town
ART DIRECTOR: Peet Pienaar
DESIGNER: Peet Pienaar
CREATIVE DIRECTOR: Peet Pienaar

PUBLIC SERVICE/NONPROFIT/EDUCATIONAL - COLLATERAL SINGLE
SILVER
CLIENT: Department of Transport
TITLE: Keep Your Distance
AGENCY: The Dukes of Urbino.Com/Global
ART DIRECTOR: Liam Wielopolski
WRITER: Mick Blore
CREATIVE DIRECTOR: Graham Warsop

ADVERTISING
OUTDOOR: SINGLE
SILVER
CLIENT: The Economist
TITLE: Brainy
AGENCY: Ogilvy & Mather RSTM/Johannesburg
ART DIRECTOR: Roanna Williams
WRITER: Peter Engelbrecht
PHOTOGRAPHER: David Prior
CREATIVE DIRECTOR: Gerry Human

COLLATERAL: SINGLE (POSTERS)
SILVER
CLIENT: Harley Davidson
TITLE: Tattoo
AGENCY: Ogilvy & Mather RSTM/Johannesburg
ART DIRECTOR: Mike Groenewald
WRITER: Neil Ross
PHOTOGRAPHER: David Prior
CREATIVE DIRECTOR: Gerry Human

COLLATERAL: CAMPAIGN (POSTERS)
GOLD
CLIENT: Virgin Atlantic
TITLE: Stories About My Grandchildren, My Wife Doesn't Understand Me, My Life As A Photocopier Salesman
AGENCY: Net#work BBDO/Johannesburg
ART DIRECTOR: Philip Ireland
WRITER: John Davenport
PHOTOGRAPHERS: Kim Steele, Lawrence Lawry, The Airdale Brothers
CREATIVE DIRECTOR: Mike Schalit

PUBLIC SERVICE/POLITICAL RADIO: SINGLE
SILVER
CLIENT: Apartheid Museum
TITLE: Redheads
AGENCY: TBWA Gavin Reddy/Johannesburg
WRITER: Minky Stapleton, Damon Stapleton
AGENCY PRODUCER: Sue Robinson
PRODUCTION COMPANY: Sterling
CREATIVE DIRECTOR: Damon Stapleton

PUBLIC SERVICE/POLITICAL RADIO: CAMPAIGN
SILVER
CLIENT: Apartheid Museum
TITLE: Koeberg, Swimming pool, Redheads
AGENCY: TBWA Gavin Reddy/Johannesburg
WRITER: Minky Stapleton, Damon Stapleton
AGENCY PRODUCER: Sue Robinson
PRODUCTION COMPANY: Sterling
CREATIVE DIRECTOR: Damon Stapleton

For the full list of winners visit: www.oneclub.com/oneshow/winners.php.