2021 AME Awards opens entries with new categories

Since 1994, AME has honoured innovative campaigns that demonstrate groundbreaking solutions to challenging marketing problems, proving that strategic planning and creative execution can produce extraordinary results.

“We’re excited by the possibilities that come with this year’s competition. 2021 brings new categories to the robust category mix, a world-class jury of dedicated creative and strategic executives, additions to the Advisory Council, and expanded coverage on Effective Perspective blog,” says Gayle Seminara Mandel, executive director of the AME Awards.

Each year, AME evaluates and updates the competition categories to mirror the evolving industry landscape. For 2021 the competition rolls out multiple new categories in three category groups.

New categories

In Products & Services group, AME added Health & Wellness to honour campaigns promoting non-prescription products and services, wellness and personal care, health education and/or awareness. Pharma will showcase campaigns for medical products or services, or to shape understanding of conditions or treatments that are targeted at healthcare professionals, practitioners, or patients.

The Creativity for Positive Impact category group adds Socially Conscious Content to honour communication that shines a spotlight on all aspects of social change and/or awareness of equity, access, participation, and rights within a society on a regional or global level.

“In light of this disruptive pandemic year, AME wanted to address the explosion of virtual events within the industry by adding three additional categories in the Best Use of Medium category group to reflect this work,” said Seminara Mandel.

New Best Use of Medium categories include Professional Conferences or Congresses to honour immersive experiences and virtual events that drive engagement and response from a professional audience.

Also added to the powerhouse category mix: Technical Professional Materials/Communications will salute targeted communications designed for the professional audience and Digital Devices will showcase consumer or professional awareness or behaviour change that exists on or is activated by digital devices.

AME’s award-winning Grand Jury is recruited from five global regions (Asia Pacific, Europe, Latin America Middle East & Africa and North America). These strategic innovators will thoughtfully review all entries with global knowledge and perspective from the industry with attention to cultural and economic relevance within their region. Jury selection has now begun for the 2021 Grand Jury.

The deadline to enter the 2020 AME Awards competition is 11 February 2021. Competition details and additional information can be found on the AME website.