Visa has commissioned Wideopen Platform to dominate the Johannesburg CBD skyline with a towering brand presence, committing to a five-year contract and maximising awareness of the brand beyond the 2010 FIFA World Cup.
The Visa brand is leveraged through the high visibility of the media owner’s Mega Sign on multi-storey 78 Fox Street in the heart of the Johannesburg CBD.
“This is one of the most prominent skyline sites in Gauteng, visible from both the M1 and M2 highways; the partnership of strategic media placement from MediaEdge and creative from Grey Worldwide has worked well,” says Caryn Cohen, CEO, Wideopen Platform.
Erected at the beginning of 2007 by Media Foundry, Visa will add lustre to the cityscape until after the world cup – literally elevating the brand. The neon light also illuminates the evening sky, extending exposure from day to night.
Let’s Talk Digital features every second Thursday on Bizcommunity Marketing & Media homepages and via https://talkdigitalza.co.za/, Instagram, Twitter, LinkedIn and band.link, iono.fm.
Audrey Naidoo is head digital marketing at Absa. A digital activist, podcaster, influencer, public speaker & and members of various professional bodies: IAB Brand Council member, MMA, CMO Advisory Council for Africa & MASA. Naidoo owns a podcast called LetsTalkDigital which aims to educate, share and open up digital conversations in the industry. Naidoo is a professional marketer with extensive experience in the broader digital ecosystem with a focus on commercialisation, data, tech, analytics, creative, strategy and digital marketing transformation.Tyran De Beer is the creative producer for Let’s Talk Digital. A jack of all things digital and technical, aspiring to master marketing and finance trades. His passion lies in data, analytics, tech and measurement. He is the digital consultant at Absa and is responsible for driving the commercialisation of digital efforts across the enterprise. Previous experience has been on the agency side with a focus on media strategy, performance and ROI with a strong inclination to Google Ads.
