Mobile masterclass course launched by Coral Tech

The course provides delegates with a comprehensive overview of mobile technologies and capabilities, their applicability to the South African market, how to build knowledge-based mobile strategies and how to roll out mobile services successfully in their organisations.

According to Coral Tech's CEO, Cliff Court, while many business people have smartphones and tablets, over 70% of South African consumers still do not. Therefore, while getting excited about the potential for mobile apps is understandable, most companies should be embracing lower-tech mobile options such as USSD and mobi-sites to engage a much broader market locally.

"While some companies are taking their lead from overseas companies, it is important to understand that the South African mobile market is substantially different and any local strategies or plans need to accommodate these differences. The mobile masterclass has been specifically tailored to explain which channels and services are most appropriate for SA mobile users."

All mobile channels covered

The course covers all mobile channels including SMS, MMS, USSD, push notifications and voice messaging, as well as data-driven services such as mobile internet sites and mobile apps. Further challenges typically faced by companies are also covered, including regulation (ECT Act, CPA, POPI), device policies (BYOD vs CORE, MAM vs MDM) and development strategies (native apps vs web apps).

Its 13 years of industry experience in all aspects of mobile technology has enabled the company to create a complete overview of mobile technologies and guidelines for South African companies. The first course will run in Cape Town on 18-19 November 2013. For more information, go to www.coraltech.co.za/mobile-masterclass-course.