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The Matt Brown Show delivers for Westcon-Comstor SSA

Branded digital TV show shines spotlight on cloud modernisation.

The Matt Brown Show delivers for Westcon-Comstor SSA
Cloud modernisation is one of the hottest and most important topics in business.

Westcon Comstor SSA in partnership with Microsoft and NetApp, approached the Matt Brown Show media house to help raise awareness of the importance of cloud modernisation, and to educate the market about its technology solutions and the importance of data security to businesses across the African continent.

The solution was to launch a branded interview on the Matt Brown Show podcast.

The once-off interview was hosted by #1 Amazon best selling author and Fares Zekri (Partner Technology strategist at Microsoft), Farid Najjar (channel sales manager at NetApp), Luke Bainbridge (channel manager at Westcon-Comstor), and Adrian Hollier (channel manager for Microsoft Azure at Westcon-Comstor) to discuss the subject of cloud modernisation.

The interview was branded as a collaborative digital TV show and was produced in only 60 minutes. The interview was then broadcast and published on LinkedIn, YouTube, Facebook and syndicated on the Matt Brown Show podcast.

The Importance of Cloud Modernisation - Westcon Comstar Case Study.mp4 from Digital Kungfu on Vimeo.

The result

In only 72 hours, the Cloud Modernisation interview delivered 18,230 views, 100+ comments and engagements, and 1,203 watch time hours across 76 countries.

“Our collaboration with Microsoft, NetApp and the Matt Brown Show has really resonated with businesses across the continent,” said Shadean Vermeulen, marketing manager for Westcon Comstor SSA.

For information on the Matt Brown Show checkout

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