Microsoft CRM 3.0 demo coming soon to a dialogue box near you

Caron Mooney, director of Microsoft Gold Certified Partner, IS Partners, says marketing managers need to streamline the campaign process, from budgets, target markets and costs through to campaign effectiveness in terms of bottom line sales.

"The extent to which Outlook and Excel are being used by sales and marketing managers should not be underestimated. Microsoft CRM 3.0 buys into this reality, offering, for example, the ability to distribute reports in Excel while maintaining user access rights for viewing different levels of information.

The company will be hosting a series of CRM 3.0 demo sessions. "The bottom line, which we will demonstrate, is how easily the effectiveness of marketing campaigns can be analysed to determine whether organisations have put their money in the right place," Mooney commented.

"Leads can be registered in the CRM system and tracked through workflow into sales and marketing opportunities. The system capitalises on whichever sales methodology an organisation is already using by mirroring the existing sales process, no matter how simple or complicated," she said.

More information at www.ispartners.co.za