Marketing's forgotten child

E-mail marketing has long been neglected in the larger marketing world. That's understandable - e-mail marketing campaigns are easy to design and cheap to implement. Still, any tool worth using is worth using to its best advantage.

Part of the problem is that e-mail marketers receive little to no feedback about their campaigns. Their messages are usually deleted from recipients' in-boxes with little comment or discernable reaction.

Instead of just bemoaning this lack of feedback, Ron Shevlin, a senior analyst at Aite Group, suggests one way to overcome the problem: Credit Karma.

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