Ogilvy SA at peak performance levels

21 Sep 2006

Ogilvy South Africa is experiencing a creative renaissance, according to CEO Nunu Ntshingila. "We haven't been top dog for quite a while, but this year's performance has put our overall performance right at the top of the Creative Circle awards table with a total of 11 870 points," she says. Ogilvy SA took three Golds, eight Silvers and 20 Bronzes at this year's Loeries.

The agency garnered Gold awards in the poster and craft categories for its Harley Davidson "Abandoned Husbands" campaign and the book design category for its Mazisi Kunene Foundation "Inkondlo Engaqedwanga" design.

Silver Loeries were awarded for Ogilvy's Ramsay Son & Parker "Desirable" radio campaign, M-Net Channel O "Tsotsi kaans" radio campaign, Exclusive Books "Job Interview" radio campaign, "Elephant" direct print campaign and "Missile" alternative media campaign, Harley Davidson "Reactions" newspaper campaign, Ogilvy Africa "Free the Brand" internal marketing campaign and M-Net Channel O "Household Goods" newspaper campaign.

In addition, Ogilvy took 20 Bronze awards across a broad range of categories and clients including Harley Davidson, Audi SA, Associated Magazines, WWF-SA, Multichoice DStv, BPSA, Volkswagen SA, M-Net, Parmalat and the Popular Mechanics and South Africa Now publications.

Ntshingila says Ogilvy has upped the creative stakes this year. "Ogilvy Johannesburg, Ogilvy Cape Town, Ogilvy Durban and Brand Activation 141 have all won awards and contributed to the overall success of the agency this year," she says.

Ogilvy Johannesburg executive creative director Gerry Human says the recognition received by Ogilvy across a broad range of brands is evidence that the agency has world-class talent throughout its creative departments. "And this is what we're offering our clients - internationally and locally recognised creative brilliance," he says.