E-learning has changed and there's no going back to the way it was. Covid arrived and new technology, such as Zoom, Meets and Teams came to the fore, however not many businesses were ready to take their learning and training online as fast as their other operations and are now losing their competitive advantage as they grapple with how to upskill and develop employees across all skillsets.
Companies can no longer afford to see their e-learning as a grudge purchase or an afterthought, says Gullan. “Because that’s the current mindset. Companies know they need to invest in professional development, so they go and find the cheapest content management solution they can, upload long-form content, point their teams in its direction and tick the box.”
This approach isn’t effective, but has, up until now, been tolerated. For the current generations, however, this is not going to cut it.
In addition to changing the way we work and consequently accelerating digital transformation initiatives, Covid has also served to change how and what people perceive as valuable. This is evidenced by the sharp rise in ethical consumerism
, for example.
For organisations, this means where employees may previously have valued high salaries, bonuses and other financially-driven incentives, they are increasingly valuing the softer elements. These include time to spend on self-care or with friends and family (leave days, duvet days, days off to do community work), and importantly, opportunities for professional development.
Companies that are not investing in their skills development programmes are going to find themselves competing for good talent. And we all know that skilled, talented, and passionate people are essential to success.
“E-learning needs to be done well, and in a way that’s relevant to the ‘new normal',” adds Gullan.
“Organisations need to invest in e-learning programmes that can deliver the kind of excellent experiences that today’s employees demand. Learning needs to be delivered in short and engaging learning moments (we call Content Capsules), that are easy to digest when they have time. Gamification and other e-learning techniques also ensure information is retained and real skills development has taken place. Your good old CMS isn’t going to be up to it,” Gullan states.
Professional development has moved beyond the traditional of putting employees through training courses and onboarding workshops. It’s time for your e-learning to move along with them. About G&G AdvocacyG&G Advocacy
was founded out of the need for organisations to provide smart-working digital solutions to learning and training that are aligned with the way people want to access information, learn, acquire knowledge, and develop their skills.
Everything G&G Advocacy does stems from one simple idea: If we design a better experience, we'll get better results. Workplace learning and skills development doesn't need to be boring. G&G Advocacy assists organisations to gain the lead in their sectors by ensuring they deploy key information to develop their staff, learners, advocates, customers, partners, franchises and other external stakeholders with skills and information so they can outperform their competitors and, ultimately, advocate for the organisation’s product or service.