Eighteen Clios for SA
In addition, Saatchi & Saatchi, New York was named 2007 Clio Awards Agency of the Year, and Saatchi & Saatchi Worldwide collected the 2007 Clio Awards Agency Network of the Year honor, as determined by the agency office and network that score the most Clio statue points in all categories for a given year.
According to the Creative Circle South Africa, the following is SA's haul:
SA's Silver Clios
| Agency | Category | Product & Title |
|---|---|---|
| Lowe Bull (Jhb) | Print – Camp. | Axe “Scout/Frog/Jump/Arcade” |
| Net#Work BBDO | Print – Camp. | Virgin Atlantic/Suite Dreams “The Godfather/Gone with the Wind/Lord of the Rings |
| Net#Work BBDO | Poster - Travel | Virgin Atlantic/Upper Class Suite “Gone with the Wind” |
| TBWA Hunt Lascaris (Jhb) | Innovative Media | SAFAC “Tsotsi” |
| TBWA Hunt Lascaris (Jhb) | Print – Camp. | Doom “House of Horrors/Pranksters/Trick or Treat” |
| The Jupiter Drawing Room (South Africa) | Design | Design Indaba “Interactive Travel Bag” |
SA's Bronze Clios
| Agency | Category | Product & Title |
|---|---|---|
| FoxP2 | National Geographic Kids Magazine “Scorpion Mailer” | |
| Grey Worldwide Advertising | TV-Cinematography | Nokia “Jeans” |
| Lobedo Leo Burnett | Print – Camp. | Salvation Army “Superman/Bride/AWB” |
| Lobedu Leo Burnett | Print – Public Service | Salvation Army “AWB” |
| Lowe Bull (Jhb) | Print – Camp. | Axe “Highland Dancer/Milk Bottle/Costume” |
| Lowe Bull (Jhb) | Print – Toiletries | Axe “Arcade” |
| Lowe Bull (Jhb) | Print – Toiletries | Axe “Lego” |
| Lowe Bull (Jhb) | Print – Toiletries | Axe “Scout” |
| Lowe Bull (Jhb) | Integrated - Campaign | Axe “Get a Girlfriend” |
| Net#Work BBDO | Billboard – Banking | Nedbank “Power to the People” |
| Net#Work BBDO | Innovative Media | Nedbank “Power to the People” |
| Net#Work BBDO | Design – Posters | Apple Ipod |
Saatchi & Saatchi's Grand Clio
The Saatchi & Saatchi network scored big, with Saatchi & Saatchi New York capturing the Grand Clio for a print campaign on behalf of 42 Below Vodka, and seven Gold Clios for work on behalf of 42 Below Vodka, P&G – Glide Dental Floss and Allume System StuffIt Deluxe. F/Nazca Saatchi & Saatchi, Saõ Paulo, Brazil, scored a Gold Clio for the “Stamp” campaign on behalf of client Fundação SOS Mata Atlântica.
Nike was the star client, with global work the US, Netherlands, Argentina, France, Denmark all winning Clio statues. Nike ads were awarded Grand Clios in the Interactive and Innovative Media categories, as well as four Gold Clios in those two and the Billboard category.
The DDB Worldwide network turned in a strong showing, with DDB London receiving four Gold Clios for print and poster work on behalf of Harvey Nichols, DDB Paris landing two Gold Clios for MTV Idol print campaign and media promotions, and TribalDDB being presented with a Gold Clio in Interactive for the Norelco Bodygroom consumer-targeted web site for Philips.
Other significant winners were R/GA, New York, which received the Grand and two Gold Clios for Nike Interactive work; the BBDO network with one Grand (BBDO Argentina for Nike in Innovative Media) and two Gold Clios; 180 Amsterdam, Netherlands with the Grand Clio in Integrated Campaigns (for Adidas); Leo Burnett Chicago with the Grand Clio in the Billboard category for McDonald's “Sundial,” Miami Ad School (San Francisco, CA, US and Hamburg, Germany campuses) with three Gold Clios, and Crispin Porter + Bogusky, Miami, with two Gold Clios.
Leo Burnett Italia, Milan, Italy took home the “best-in-show” Grand Clio in the TV/Cinema category for “Underwater World” on behalf of client Aqualtis Washing Machine. Leo Burnett, Lisbon, Portugal, also won a Gold Clio for the public service spot “Alzheimers” for client I.A.C. TBWA\Chiat\Day, New York, turned in a strong performance, capturing four Gold, three Silver and two Bronze Clios for TV work on Combos and Skittles.
The TV commercial “Bag of Smiles” for client Camelot was awarded two Gold Clios (to Abbott Mead Vickers BBDO, London and Studio AKA, London, for animation), as was the spot “Paint” for Sony Bravia (to Academy Productions, London and Fallon London for home entertainment.)
The Chicago office of DDB Worldwide continued its dazzling track record in Radio, winning 12 of the 16 Clio statues awarded in the category. The agency, which picked up four Gold Clios for Radio work in 2006, this year collected two Gold, five Silver and 5 Bronze Clios for radio spots and campaigns on behalf of Bud Light.
Grand and Gold Clio winners
The list of Grand and Gold Clio winners is as follows:
2007 Billboard: 17 Clios awarded (1 Grand, 3 Gold, 5 Silver, 8 Bronze)
Gold Clio winners in their respective categories:
2007 Content & Contact: 13 Clios awarded (3 Gold, 5 Silver, 6 Bronze)
Gold Clio winners in their respective categories:
2007 Design: 20 Clios awarded (1 Gold, 6 Silver, 13 Bronze)
Gold Clio winners in their respective categories:
2007 Innovative Media: 33 Clios awarded (1 Grand, 4 Gold, 9 Silver, 19 Bronze)
Gold Clio winners in their respective categories:
2007 Integrated Campaign: 14 Clios awarded (1 Grand, 3 Gold, 6 Silver, 4 Bronze)
Gold Clio winners in their respective categories:
2007 Interactive: 23 Clios awarded (1 Grand, 4 Gold, 6 Silver, 12 Bronze)
Gold Clios in their respective categories:
2007 Poster: 64 Clios awarded (3 Gold, 16 Silver, 45 Bronze)
Gold winners in their respective categories:
2007 Print: 118 Clios awarded (1 Grand, 15 Gold, 32 Silver, 70 Bronze)
Gold winners in their respective categories:
2007 TV/Cinema: 90 Clios awarded (one Grand, 14 Gold, 22 Silver, and 53 Bronze)
Gold Clio winners in their respective categories:
2007 Radio: 16 Clios awarded (2 Gold, 6 Silver, and 8 Bronze)
Gold Clio winners in their respective categories:
The Clio judging process makes it possible for there to be more than one or more Gold, Silver or Bronze winners – or in some cases, no winner at all – within individual categories. With more than 19 300 entries received from around the world, fewer than 3% receive a Clio statue and less than 1% receives a Gold Clio. If judges determine a Gold winner is “best-of-the-best” in its category, they have the opportunity to bestow an even higher honour: the Grand Clio.
To see the complete list of all Grand, Gold, Silver and Bronze Clio winners in all categories, go to www.clioawards.com.
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