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How to create a marketing campaign using YouTube

30 Aug 2010

YouTube continues to grow at an astonishing pace, with 24 hours of video uploaded every single minute. As an acquisition and branding channel, placing ads on YouTube has become a simple, yet sophisticated way of reaching potential customers.

How to create a marketing campaign using YouTube

With a global audience now exceeding 400 million people and a massive diversity of available content, it's important for marketers to know how to place ads on videos which are relevant to your brand.

Google recently released a Beta version of their Video Targeting Tool which makes integration with Google Adwords easier for analysis and reporting - much like how keyword campaigns are managed.

Let's go through how it works step by step.

Read the full article on www.memeburn.com.

Source: Memeburn

Launched in April 2010 by Matthew Buckland, Memeburn is a news and opinion platform tracking tech culture, innovation and business. It plays particular attention to the web, mobile, social media, online media and social networking fields. Key opinion-leaders contribute to Memeburn, providing their insights on the online industry. Subscribe via email or RSS for regular updates. Follow memeburn on Twitter at @memeburn.

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