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    Debonairs Pizza calls on South Africans to ‘Un-Lamba' themselves

    South Africa's leading quick service restaurant in the pizza sector for some 25 years, Debonairs Pizza, is getting the country moving with a fast-paced radio commercial.
    Upping the tempo and grabbing attention by featuring the energetic tune made famous in 1958 by Mexican-American musician Ritchie Valens, ‘La Bamba’, the commercial nevertheless has true South Africa appeal as it replaces the word ‘La Bamba’ with ‘Lambile’, which is Zulu for ‘hungry’.



    Just 30-seconds long, it urges all South Africans to beat their hunger with Debonairs Pizza’s latest ‘Real Deal for a steal’ - a choice of one of three delicious ‘lamba busters’ for only R21.90.

    The concept was devised by FCB Creative Director Greg Cameron, Art Director Mpumi Ngwenya and Copywriter Mbeu Kambuwa, and the ad recorded in Bryanston at Rob Roy Music.

    The ad is the first in a series of ‘Lambile’ ads that will roll out over the course of the rest of year. Keep an ear open.

    Credits:

    Client: Famous Brands
    Brand: Debonairs Pizza
    Creative agency: FCB Joburg
    Business Unit Director: Mogani Naidoo
    Group Account Director: Sarah Rae
    Account Executive: Kaylyn Naicker
    Chief Creative Officer: Ahmed Tilly
    Creative Director: Greg Cameron
    Copywriter: Mbeu Kambuwa
    Art director: Mpumi Ngwenya
    Strategic planner: Stuart Sims and Katherine Anousakis
    Radio Production: Nakita Bolus
    Media planners: Jedd Cokayne - The Media Shop
    Production companies: Rob Roy Music
    Editor: Rob Roy Music
    Post production: Rob Roy Music

    Nahana Communications Group
    Nahana Communications Group is a collective of leading specialist agencies that provide solutions across the marketing ecosystem, engaging with clients early, intelligently and collaboratively, to tackle the business problem, not just the creative task.

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