Marketing & Media trends

More Articles

Subscribe to industry newsletters


Innovative South African real estate technology

Global real estate innovation has never evolved as rapidly as it has in recent years. With technologies and cutting edge training systems the main culprits of this revolution, real estate professionals are being forced to stay on top of their game at all times.
Innovative South African real estate technologyMonitoring the latest technological advances both locally and across the world, it is important to assess the effects these developments might have on the property market.

One instance in particular, the inclusion of live broadcast on social media channels, has dramatically shifted the way many estate agents are approaching their marketing efforts. In the United States live broadcasts are staking a hard claim to replace the show day, inviting interested buyers to tune in on a Sunday morning and experience the virtual tour of the home, from wherever they please, succeeded by interacting digitally with the agent via comments or online chat. This can be effectively implemented with a relatively cost effective smartphone and an internet connection.

Sharing sessions


Similarly, webinars are ensuring agents can stay educated and informed at all times, avoiding the traditional long waiting periods between training sessions. These platforms create interesting sharing sessions as a wide variety of professionals usually gather, from different locations, to feed off and inform each other.

Although often it takes a while for these approaches to become daily practice in South African real estate, times are definitely a changing. We’ve noticed a dramatic increase in property consultants and business owners incorporating state of the art technologies to offer their clients a more informed service. Virtual and augmented reality is a concept now being implemented on a small scale in Somerset West but has already reaped major benefits for sellers. Buyers from all over the country, even the world can walk through a home that has not even been built yet, simply and effectively.

The days of being content with the way you service clients, interact with interested buyers and market your business and listings are long gone. Standing on the edge of tomorrow is almost a prerequisite. And this should excite every real estate professional in the country. I know it does me.

About Richard Gray

Richard Gray is CEO of Harcourts Real Estate South Africa. He joined the group in September 2010. Gray brings extensive experience in IT, project management, corporate operations and financial services provision, having been CEO of mortgage originator Bond Choice, to the table. He believes that the key to the group's prospects are the strong brand, industry-leading value proposition, talented people, and the benefits of being part of a powerful international real estate group.
Don't miss BizTrends2022 - 7 keynote speakers forecast trends shaping business in our region! Register now!

Let's do Biz