According to the arts festival's panel of judges Klipdrift again set the standard with a campaign that was comprehensive, striking and genuinely South African. It conveyed a real sense of the festival experience in all its aspects and was spot-on target.
Sasol and Rapport also impressed with their holistic campaign that made use of a variety of mediums for branding purposes, from T-shirts to taxis, and for their great efforts in reaching people. Local taxi drivers made festival-goers' lives considerably easier by transporting them in special Sasol/Rapport mini-vans.
Some of the judges felt that it was a pity that Sasol did not offer more of their adverts in Afrikaans for a festival like Aardklop as it would have had a greater impact on festival-goers.
Absa's art posters were special, the panel agreed, "They were not only extremely creative, but also smart. You got the message and knew what it was about at first glance."
AngloGold Ashanti also deserves special recognition. The company's posters were exceptionally stylish and they took the trouble to communicate in Afrikaans to reach a traditionally Afrikaans market. For an English company, this did not go unnoticed.
This year's Pendoring Doring Awards winners were announced at a media breakfast on Saturday.
The winners and finalists were:
BEST FESTIVAL CAMPAIGN
Winner
Klipdrift
Rapport/Sasol
Son
BEST FESTIVAL POSTER
Winner
AngloGold Ashanti - Onse Goud, Onse Taal
Finalists
Droomstoel (Feesproduksie)
Herald - Mona Lisa
BEST ADVERT IN A FESTIVAL PUBLICATION
Winner
Absa - Kunsvlieg
Finalists
Sanlam - Naked Peaches
Son - Baie Boom in Potchefstroom
