Media Freedom News South Africa

Jupiter appointed as lead agency for Absa

The Jupiter Drawing Room (Johannesburg) has been appointed as the new lead advertising agency for Absa, effective 1 February 2007, the bank announced today, Monday, 11 December 2006. The appointment of Jupiter follows an extensive pitch process.

Absa's vision is to be the pre-eminent bank in South Africa and across Africa.

Comments Happy Ntshingila, Absa group executive, "We were impressed by Jupiter's commitment to the process and willingness to partner Absa on this journey - they understand our business and we believe that they will be able to help us take our brand to the next level."

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