Tree planting partnership

GreenPop is a Cape Town based non-profit organisation, greening up South Africa through its 'Urban Greening' projects. It not only plants the trees but also teaches those within the community how to maintain and maximise the growth of their new trees. Through urban greening of previously barren areas, it aims to encourage community upliftment and improved pride of place.

Bowsher, owner of Klipopmekaar, an organic Rooibos tea farm and private nature reserve in the Cederberg, saw the GreenPop project as a perfect fit for the brand. He has located the farm at the vanguard of organic Rooibos farming, installing solar power, environmentally conscious design, entrenched recycling systems and challenging conservation projects.

"With the launch of this campaign, the brand hopes to encourage various smaller businesses and individuals to become carbon neutral, thus protecting our land and leaving behind an eco-friendly environment for future generations," adds Rushmere.