Adidas and Parley for the Oceans release eco-friendly swimwear collaboration

Following the release of a stylish sneaker made using plastic salvaged from the ocean, Adidas has once again teamed up with environmental initiative, Parley for the Oceans – only this time, they've collaborated on a collection of swimwear.
Adidas and Parley for the Oceans release eco-friendly swimwear collaboration

Created with the ethos of ‘From the oceans, for the oceans’, the collection boasts a similar – if not higher – quality found in most swimwear. Adidas’ Parely collection though has the additional environmental benefits being made from regenerated ocean waste. Like their previous collaborations, this collection too utilises the technical yarn fibre Econyl®, a recycled Polyamide yarn made from upcycled ocean plastic like used fishing nets and debris intercepted in coastal areas.

Featuring swimwear pieces for both men and women, the collection is launching with two distinct designs: a wave print that references the source of its fabric, and a Parley inspired graphic print. Made for everyday training, all of the collection’s pieces are finished with the German sportswear brand’s Infinitex+ Pulse and flat lock seams, enabling the range to be 100% chlorine resistant as well as supremely comfortable.

Adidas and Parley for the Oceans release eco-friendly swimwear collaboration

“This has been a passion project for everyone involved, from the first ripple of an idea through to the moment we first saw the transformation of debris into the performance fabric launched today,” Tim Janaway, general manager of Adidas Heartbeat Sports, told Swimming World Magazine.

“The collection represents our dedication to consistently deliver swim products that protect that waters in which we perform. As one of the leading sportswear brands in the world, it is our responsibility to be the guardians of the spaces of sport and this range is a testament to the part we can – and should – all play to safeguard the oceans for future generations.”

A skillfully shot and gorgeously edited short was released to accompany the collection’s debut. Have a look at it below.

Source: Design Indaba

Design Indaba inspires and empowers people to create a better future through design and creativity. We are an online publication (www.designindaba.com) with an annual festival and social impact Do Tank.

Go to: www.designindaba.com
Let's do Biz