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#LetsTalkDigital: Lana Strydom from Vodacom talks digital marketing
In honour of Women's Month, Let's Talk Digital has partnered with Futuretech Media in celebrating digital leaders in the industry. Host Audrey Naidoo will be chatting to some kick-ass awe-inspiring female digital leaders within the advertising industry in the coming weeks to share their incredible stories with us - their challenges, victories and their journey to success.
The first digital leader is Lana Strydom, executive head of Digital, Content and Social Marketing at Vodacom. “Digital marketing is the perfect balance between art and science. It has real business outcome.” Strydom shares with us her leadership journey to date, tips on how to own your space as a female leader and tapping into her passion points.
Vodacom has been one of the 1st to test and learn when it comes to marketing automation, bringing media in-house and now with an investment in CDP. This is mainly due to Strydom's relentless pursuit of digital excellence and raising the bar on digital marketing in South Africa.
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