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Eighth PAMRO conference to be held in Mother City

It's Cape Town in spring for this year's eighth Pan African Media Research Organisation (PAMRO) conference, to be held end of October 2006, and PAMRO's honorary president, Piet Smit, is hoping this will mean a bumper turnout of South African delegates. The theme is once again "Spreading our Wings" as the focus expands to include media-related matters and technical audience measurement issues.
To date, some of the papers which will be presented include a fresh update on the status of HIV/Aids in South Africa, and how the population perceives the disease, and the results of a quantification of Africa's vital informal sector, and the most important informal activities in South Africa.

On the audience measurement side, topics include the ins and outs of media monitoring, and a report on the first results of the Arbitron Personal Peoplemeters (PPM) being used in East Africa, as opposed to diaries.

The conference will be held at The Pavilion Conference Centre at the V&A Waterfront in Cape Town. Registration takes place on Sunday, 29 October. The fourth annual PAMRO AGM, which kicks off the conference, is scheduled for Monday morning, 30 October, followed by the conference which runs until Wednesday, 1 November.

Delegates can also look forward to a trip to Robben Island during the course of the conference.

PAMRO provides a forum for media research users and suppliers across Africa (South Africa, Nigeria, Ghana, Cameroon, Senegal, Kenya, Zimbabwe, Tanzania and Uganda), from industry organisations and research houses to ad agencies, media owners and marketers, to exchange knowledge and learn from other players' successes and failures in the media research arena. It promotes excellence, quality and professionalism in the field of media research.

One of its ultimate goals is to harmonise media research methodologies across the continent, so that multi-country databases can be combined to aid global media owners, marketers, and agencies.

For more information, contact Piet Smit on tel +27 (0)11 463 5340
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