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Tomorrow Trust launches social media challenge to assist vulnerable learners during lockdown

The Tomorrow Trust, a non-profit organisation supporting children and youth in need throughout their educational journey, has launched a social media campaign to assist its beneficiaries or their caregivers stay connected to support during the lockdown.

#SchoolUniformChallenge calls for South Africans to post throwback pictures of themselves in their school uniform on social media, tag two friends, encouraging them to donate R30 and keep the challenge growing.

It kicked off on Monday, 11 May 2020 with posts by several macro-influencers to give reach upfront and ignite the challenge. This content will be followed by posts of other macro-, mid-tier and nano influencers who have agreed to drive awareness of the challenge.

View this post on Instagram

#Repost @mimo_mokgosi • • • • • • #SchoolUniformChallenge. Let’s go! Here’s a pic of me when I was in grade 4, I can’t believe it has been this long. I had just buried my Mom but the smile I had was just to remind myself that she will always be there. The only time I stopped smiling was when we went for line up and the teachers would insist on “from Short to Tallest” and I would always be in front which made it hard for me to chat with my friends so I had no choice to be quiet. I look back now and think actually the reason why I was always in front was for me to lead by example �� to make sure everyone behaves while in lane��‍♀️ but that’s another story for another day. Guys this is for a really good cause, so please take up the Challenge! All the money goes to helping the kids from @tomorrow_trust have an education too. I nominate: @lynnehuysamen Here’s what you do: Post a your favourite school pic, with a little caption or story to go with it. Remember to make a R30 donation (link in bio) to help the kids from Tomorrow Trust. And, lay down the challenge to someone else! Thank you for your kindness @mimo_mokgosi

A post shared by The Tomorrow Trust ���� (@tomorrow_trust) on


The key objective is to inspire each person who sees a post to donate just R30 or more to help raise R100,000. This will provide 1,200 of the Tomorrow Trust’s beneficiaries with connectivity so they can keep up their levels of learning over the school closures with access to free online educational resources.

The campaign was led by FCB Joburg who partnered with Nfinity, Webfluential and theSALT. The campaign was facilitated by the Nahana Foundation, the corporate social investment arm of the Nahana Communications Group. The Nahana Foundation believes that creativity can change the world, and invests over R4m in professional services for pro-bono campaigns every year to assist non-profits with their marketing and branding efforts.

Follow #SchoolUniformChallenge on Twitter @Tomorrow_Trust, Facebook @TomorrowTrust and Instagram @tomorrow_trust.

Nahana Communications Group
Nahana Communications Group is a collective of leading specialist agencies that provide solutions across the marketing ecosystem, engaging with clients early, intelligently and collaboratively, to tackle the business problem, not just the creative task.

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