The programme will be introduced in three phases. During October and November 2012, three short courses, certified by UP, will be presented. During 2013, an advanced postgraduate certificate course, presented as six modules spread over a year, will be offered. At the beginning of 2014, a specialist course work Master's Degree in Business and Marketing Research will be launched. The programme will however continue to offer short certificate courses together with the envisaged master's degree.
The various courses and the degree will not only be aimed at current and prospective business and marketing research practitioners, but also at marketing practitioners and other managers responsible for and using research on behalf of their respective organisations.
The programme will be headed by Prof Gustav Puth, who has a unique blend of 36 years of practical and academic experience in the various fields of business and marketing research, marketing and communication management, organisational and business strategy, and leadership development. In addition to having been in various executive positions in research management, advertising and marketing, and tertiary education, he was the founder and professor and head of the department of marketing and communication management at the University of Pretoria.
30-31 October 2012 Introduction to Business and Marketing Research
13-14 November 2012 Questionnaire Design for Business and Marketing Research
22-23 November 2012 Current Trends in Marketing Practice and Theory