The production elements that Primedia Outdoor prepared are being flighted over 26 different media assets, belonging to a diverse 11 outdoor contractors. To complete the project, 20 000m2 of creative was printed - sufficient to nearly cover three international competition-sized football fields - in less than four weeks.
The Primedia Outdoor production team worked long hours during the festive season to ensure that the production was fully completed on time. “A lot of time, energy and planning goes into a campaign of this size. Our turnaround time from receiving the artwork, to flighting the final boards was a mere 27 days,” said Richard Bode, sales and marketing executive of Primedia Outdoor.
The contract was signed in the light of Primedia Outdoor's success with the ANC's earlier by-election campaign.
The outdoor media giant takes on production for all outdoor mediums, regardless of whether clients contracts to place creatives on Primedia Outdoor's sites.
