Categories such as Direct, Radio, Titanium, Promo, Design, PR and Film Craft are just a few of the editions in the last decade. The newest recruit, Creative Effectiveness, recognises creative campaigns which have shown a measurable and proven impact on clients' business by influencing consumer behaviour, brand equity, sales and profit. Only entries that were either shortlisted or Lions winners across all categories in 2010 are eligible to enter. Entries for this category have closed and PricewaterhouseCoopers is now verifying the data of all entries submitted.
With a total of 56 seminars and 20 workshops; this year's list of speakers includes, amongst others: Malcolm Gladwell, Edward de Bono, Sir Ken Robinson, Arianna Huffington, Martha Stewart, Piers Morgan, Robert Redford, Patti Smith, James Murdoch, Sir Martin Sorrell, Maurice Lévy, Sir John Hegarty, Paul Polman (CEO, Unilever) Jeffrey Katzenberg (CEO, Dreamworks) and Dick Costolo (new CEO of Twitter). Go to www.canneslions.com/festival/ for the full programme.
Go to reps.canneslions.com/ for more information.
Cinemark is the official representatives of Cannes Lions in South Africa: "The immense talent in South Africa shines through in the outstanding performance our local agencies deliver year on year; punching well above our weight in advertising spend. Our industry stalwarts are recognised through the judging selection process; selecting the very best SA has to offer year on year. We want to encourage South African's to get out there and see how we fair against the rest of the world; which just so happens to be pretty damn well," says Lynne Wylie, marketing manager at Cinemark.
For more from Cinemark go to www.cinemark.co.za/ or go to the official Cannes Lions website www.canneslions.com/ for more information. Also check out Cannes Lions on Twitter; twitter.com/Cannes_Lions (official hash tag #canneslions) or join their Facebook page.