"Phakama is a worthwhile initiative, much needed in our industry, and we were glad to be able support it through this auction. I would like to thank Steve for his masterful sheep paintings and the all organisations that bought paintings. A special thanks to Barry Sayer, Executive Chairman of Continental Outdoor Media, who put in the highest bid for a multicolour beaded sheep, donated to the Phakama auction by Alphabet Soup," says Sandra Gordon, CEO of Wag the Dog Publishers.
Phakama means 'to rise' in the Zulu, Xhosa and Nguni languages. Koo Govender, CEO of the VWV Group, says empowering through knowledge is at the heart of this industry-first programme.
"Through this initiative we hope to create a leadership academy to fast-track much needed workplace skills for soon-to-be graduates in our sector, particularly among women. We are very excited to have secured the participation of three tertiary institutions, which include the University of Johannesburg (UJ), the AAA School of Advertising, and the Vega School of Brand Leadership," says Govender.
A total of 26 second-year, third-year and honours students across all three institutions have been handpicked for the course. The content of the 2014 pilot programme will include modules that address areas such as presentation skills, developing your personal brand, CV development, interviewing skills, stress and time management, and personal finance. Each module is intended to help develop skills and confidence in the young women.
