Telling the HIV love story

The commercial tells the story of a couple who meet, fall in love, have unprotected sex and later become infected.

Fanana Molapokatse, the writer on the team that created the ad, says: "People have become immune to emotional blackmail. Depressing images of sick people are so overexposed that viewers immediately switch off when they see them."

Creative Gary du Toit says: "So often we forget that Aids is a horrible by-product of a wonderful emotion - love. So we created a little love story, with a sting in the tail, and used road-signs to tell it."

Fresh Eye Film Productions partnered Net#work BBDO in this pro bono project that took 18 months to complete. The ad was shot in and around greater Johannesburg by director David Golden, who said it was a great pleasure to donate time to this unique and wonderfully creative way of conveying a message about something so important.