PR & Communications News South Africa

Wall Street Journal debuts Nielsen's e-book best-seller lists

NEW YORK, US: Showcasing the growing importance of digital books to consumers and the publishing industry alike, The Wall Street Journal has expanded its relationship with Nielsen BookScan to add e-book sales reporting to its customised best-seller charts. The new charts appear weekly as part of WSJ Weekend, the Journal's weekend edition, in print and on WSJ.com.
Wall Street Journal debuts Nielsen's e-book best-seller lists

Since October 2009, Nielsen BookScan has developed fiction, non-fiction, business and a variety of genre spotlight charts for The Wall Street Journal. Now all major e-book retailers will contribute data for four new charts that will include self-published digital releases, children's books and perennials. These combined print and e-book charts for fiction and non-fiction, and e-book-only charts for fiction and non-fiction will also include books priced at 99 cents and above.

In September 2010, the Journal expanded its weekend edition to include added coverage of books in a pull-out section - Books - with reviews and features that spotlight the world's most engaging and important writers. The new e-book sales list as well as existing best-seller charts - along with the books section - appear within the review section of WSJ Weekend.

"As consumers and booksellers continue to embrace the potential of e-books, we are very happy to be working with The Wall Street Journal to produce the most accurate best-seller lists available," said Jonathan Stolper, vice president & general manager, Nielsen BookScan. "These new charts uniquely reflect what people are really buying and reading and will most definitely advance the industry's understanding of e-book best sellers."

About Nielsen BookScan

Nielsen BookScan, which monitors the English-language book industry worldwide, gathers point-of-sale book data from about 12 000 locations across the US, representing about 75% of the nation's book sales. Print-book data providers include all major booksellers and Web retailers, as well as food stores (excluding Walmart and Sam's Club). E-book data providers include all major e-book retailers. BookScan enables its subscribers to access comprehensive reports from a wide variety of perspectives organised by title and author, by category, by region or by DMA. In a typical week, sales of over 400 000 different titles are collected, coded and analysed, producing complete market information for retailers, publishers and the media.

Source: The Nielsen Company

The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications. For more information, go to www.nielsen.com.

Go to: http://www.nielsen.com
Let's do Biz