You know that feeling. We all do. Walking into a place and instantly suspecting that you don't belong. You can't quite figure out why though, but then they serve the hors d'oeuvres. There's something about food that lets you know immediately if you're in the right place or not.
In a new online commercial for their award-winning smartphone app, Nando’s pokes fun at a world of over-the-top characters who take themselves far too seriously. We all follow that one person hey? The setting depicts a ridiculous gallery opening with equally ostentatious eats which make for an uncomfortable evening out, especially when you are hungry which is the situation our main character finds herself in. Directed by Arcade Content’s Zandi Tisani, it’s a lighthearted piece that somehow manages to be both completely over-the-top and incredibly true to life. Although Zandi’s reel is loaded with dramatic music videos and brand films, a bold and distinctive sense of humour shines in her first foray into more comedic and performance-driven work.
The ad was conceptualised by M&C Saatchi Abel creative duo Lubabalo Mtati and Bella Evans, under the stewardship of Chief Creative Officer Neo Mashigo. Edited by Evi Katz at Left Post Production, final mix by Audio militia and cinematography by Rory O’Grady, with art department and wardrobe styling overseen by Mica McKechnie and Koketso Mbuli respectively.
About Zandi Tisani
Zandi Tisani marries a strong understanding of narrative with a commitment to powerful imagery.
After specializing in screenwriting at UCT, she went on to be part of teams that won SAFTAs for TV scriptwriting in both Comedy (Those Who Can’t) and Drama (Umlilo). But she also studied photography for two years and found success as a stylist for the likes of Rolling Stone South Africa and award-winning fine artist Kudzanai Chiurai.
Zandi moved into directing with Zaki Ibrahim’s Go Widdit music video, which made OkayAfrica’s top 10 for the year. She followed this with up with the short film, Heroes, a dark comedy that explores a white community’s reaction to the first black family in their suburb post-1994. She’s also made two short Joburg-set documentaries, Highlands and Style Diary: Yeoville, which showcase the strong sense of place in all her work.
Her first campaign with Arcade, for Standard Bank, was MarkLives‘ Ad of the Week. Her upcoming web series, People You May Know, screened in competition at Series Mania in Paris and won the OneX Pitch Deal at the New York Television Festival, leading CityPress to label her “SA film’s next big thing.” Mail and Guardian included her in their 200 Young South Africans feature in 2018.
About Arcade Content
Representing directors Kyle Lewis, Lebogang Rasethaba, Zandi Tisani and Alexa Wilson, Arcade Content is a multi-award-winning division of Egg Films that produces branded content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos, documentaries and more. For more information, visit https://arcadecontent.tv/.
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