FMCG News South Africa

Lindt launches 'Hello' campaign across SA

To launch the new Lindt Hello range, the company has embarked upon its largest campaign across South Africa. It is inviting people to come and say hello the old-fashioned way and write a Lindt Hello postcard to a friend anywhere in the world, post it in the special post-boxes and receive a product sample. Entrants can win on-the-spot prizes from the range and an entry into the grand prize draw.
Lindt launches 'Hello' campaign across SA

The company will be posting all the postcards collected in the post-boxes to their intended destination at the end of each mall activation. For those who cannot attend, they can download an app and send a digital postcard to a friend and enter into the draw for the grand prize.

Upcoming events

Cavendish Square, Col'Cacchio Court:
20-21 June (9am-7pm)
22 June 2014 (9am-3pm)

Gateway Theatre of Shopping, Cavendish Court:
20-21 June 2014 (9am-7pm)
22 June 2014 (9am-6pm)

Canal Walk, Woolworths Upper Level court:
27-29 June 2014 (9am-7pm)

Menlyn Park, Woolworths Court:
27-28 June 2014 (9am-7pm)
29 June 2014 (9am-5pm)

Hello range

The range is made up of four new flavours, with a modern and colourful design that packages the innovative chocolate recipes. The flavours are Strawberry Cheesecake, Cookies and Cream, Caramel Brownie and Crunchy Nougat. All the flavours come in a new on-the-go size stick bar and a larger 100 g slab. There is also a box of chocolates with a selection of different pralines and a tiny heart shaped tin with milk chocolate hearts in pink foil wrappings. The range is only available now at Woolworths at the following recommended retail prices:

  • On-the-go size bars 39g: R14.95
  • Slabs 100 g: R29.95
  • Heart shaped tin 45g: R49.95
  • Chocolate Bits box 100g: R64.95

For more information, go to www.lindt-hello.co.za.

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