Elections 2024

Elections 2024 Guide

Advertise your job ad

Jobs

Entry Level Sales Consultant White River
Field Sales Representatives White River
Area Sales Consultant White River
General Sales Worker Johannesburg
Brand Ambassador mbombela
Sales Promotion Assistant Bushbuckridge
Business Developer - Executive Development Cape Town
Sales Representative Nelspruit
Collection Agent Bushbuckridge
General Sales Worker Hazyview

Fair Cape launches SA's first 1% milk

22 Sep 2010

Fair Cape Dairies, manufacturers of Fair Cape Free Range milk and dairy products, claims to be the first to launch 1% milk in South Africa - their Fair Cape Free Range 1% Milk. Traditionally, consumers have had to choose between 2% low fat milk and fat-free milk; however, Fair Cape now gives them the opportunity to choose 1% low-fat milk, milk with half the fat of regular low-fat milk, but with what the company says is a richer, creamier taste than fat-free milk.

click to enlarge

The new product is formulated to offer just the right balance of low fat content and great taste and the company says that 2% milk consumers, who prefer a low-fat product but don't enjoy the taste of skim milk, will be pleasantly surprised with the taste of Fair Cape Free Range 1% Milk. The new product will be available in store from September 2010 in 1litre and 2 litre bottles.

"The latest launch builds on the strength of our existing brand identity and differentiates us as a world-class dairy concern at the forefront of consumer innovation in SA," says Joel Serman, Fair Cape's commercial manager. "The 1% range will have a distinct identity that still sits comfortably between the 2% and the fat-free categories.

The company's milk bottles are made from easily recyclable PET and the new 1% milk is available nationwide at approximately R7.99 per 1 litre bottle and R13.99 per 2 litre bottle.

Fair Cape products are available at Shoprite, Checkers, Spar, OK, Fruit & Veg City, Pick 'n Pay Hyper Ottery and Brackenfell and selected Pick n Pay stores in Gauteng.

For more information, go to www.faircape.com.