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    Winners of Product of the Year 2016 announced

    Product of the Year, the annual consumer product research survey, has announced an increase in local entrants to the awards and a general improvement in innovation that caters for the South African consumer, according to the results of its latest South African consumer survey.
    Winners of Product of the Year 2016 announced

    PoY winners are chosen following an intensive judging process based on months of rigorous research conducted by independent research house, Nielsen. More than 5,000 South African households are surveyed to understand which products have won the hearts and minds of consumers.

    “It’s encouraging to see South African products competing with products that are on par with global counterparts. There was a good mix of entries from small companies along with the expected entries from medium to large corporates,” said PoY CEO and chief innovation analyst Preetesh Sewraj.

    “We are seeing, more than ever, local and international brand owners putting great effort in investing in innovating their products to suit and cater for local consumers. Ultimately, consumers deserve the best products and services that exceed global best practice,” said Sewraj.

    He said that PoY will continue its mandate of lobbying brands to offer consumers the best products and services at a price deemed equitable.

    “Although we have made huge strides, we are still a long way from fully achieving products that fully cater to the needs of the South African consumer. Brands need to continue investigating their consumers' product usage and habits to come up with products that answer these uniquely local needs, this is when true innovation is realised,” concluded Sewraj.

    PoY was launched in 2008 in South Africa and is present in 43 countries.

    A wide spectrum of industries

    The 2016 winners cross a wide spectrum of industries, with the product categories ranging from cellphones, personal and child care to household appliances as well as motor lubricants.

    Winners will be able to use the PoY logo on various communication vehicles, such as television, print, social media and on their packs, to highlight the endorsement received from the South African public.

    Product of the Year 2016 winners list
    Product:Category:
    Willards Cheese Curls Chilli CheeseSnacks
    Tropika Long Life 200mlDairy Beverages
    Joko Black TeaHot Beverages
    Samsung Galaxy S6Premium Smartphones
    Huawei P8 LiteValue Smartphones
    Dettol Even ToneBody Wash
    Glad ClingWrap 1.5x Tighter SealFood Packaging
    Nando's SachetsCondiments
    Tresemme Platinum Strength Shampoo & ConditionerHair Wash
    Maggi SensesQuick Meals
    Dove Pure Care Dry Oil Nourishing TreatmentHair Treatment
    Shower to Shower Happy DaysFemale Deos
    Enerlife Energy DrinkEnergy Drinks
    Sylko PlatesFood Serving
    Chemico Liqui Cleen RangeHome Cleaning
    Castrol Magnatec 10W - 40Motor Lubricants
    McCain Slap ChipsMeal Sides
    Quorn Vegan RangeVegetarian Meals
    Robertsons MasterblendSeasoning
    Rajah Flavourful & MildMeal Flavourants
    Snowflake Easy MixBaked Treats
    Philips Avance Airfryer HD9240Small Appliance
    NutriDay YoghurtYoghurt
    UltraMel Vanilla Flavoured CustardCustard
    Axe BlackMale Deo
    Omo Handwash Laundry LiquidHandwash Detergent
    Skip 2kg Limited EditionAutomatic Detergent
    Samsung SUHDTV - JS9000 65"Entertainment
    Samsung Activ Dualwash Top Loader - WA18J6750Washing Appliance
    Bakers Good Morning Breakfast BiscuitsBreakfast
    J&B HoneyAlcoholic Spirits
    The Heineken Cool CanBeers
    Smirnoff Storm Pine TwistFlavoured Alcoholic Beverages
    A.Vogel Multiforce Alkaline PowderHealth
    Johnson's Baby Gentle ProtectKid's Hygiene
    Mini Cheddars Sweet ChilliSavoury Biscuits

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