One Show Interactive announces decade's top ten digital works

More than 100 judges voted and now the work they chose will be displayed online at www.oneclub.org/digitaldecade. The honourees will also be celebrated at a private reception in New York City in January.

"The Digital Decade is an incredible look back at the work that truly changed the face of advertising", said Kevin Swanepoel, president of The One Club. "In the past 10 years we have experienced a shift in the way we consume media, and therefore, how professionals present advertising to the public. Interactive media gives creatives limitless possibilities to bring their messages to life - the Digital Decade celebrates the innovation, humour and creativity that we have had the pleasure to experience over the past decade."

The Digital Decade Top 10:

• Subservient Chicken, For Burger King. Agency: Crispin Porter & Bogusky
  
• The Hire, For BMW. Agency: Fallon
  
• Nike Plus, For Nike. Agency: R/GA
  
• Uniqlock, For Uniqlo. Agency: Projector
  
• Whopper Sacrifice, For Burger King. Agency: Crispin Porter &
  Bogusky
  
• Chalkbot, For Nike Livestrong Foundation. Agency: Wieden &
  Kennedy
  
• Ikea Dream Kitchens, For Ikea. Agency: Forsman & Bodenfors
  
• Eco Drive, For Fiat. Agency: AKQA
  
• HBO Voyeur, For HBO. Agency: BBDO
  
• Dove Evolution, For Unilever/Dove. Agency: Ogilvy & Mather

These spots and more can be viewed at: www.oneclub.org/digitaldecade

For more, go to www.oneclub.org, www.facebook.com\theoneshow and follow on Twitter at [@OneShow]].