Marketing & Media trends

More Articles

Subscribe to industry newsletters


Warc 2021 Rankings revealed

The Warc Creative 100, Effective 100 and Media 100 have been released - featuring the most awarded campaigns, agencies and brands in the world for 2020.
Image supplied
Image supplied

Compiled by Warc, these annual league tables are produced by combining the winners’ lists from the industry's most important global and regional awards shows - as determined by the Warc Rankings Advisory Board and a worldwide industry survey - and by applying a rigorous proprietary three-step methodology.

Following the disruption to the awards industry caused by Covid-19 with many shows paused in 2020 and resuming in 2021 to judge two years of work, the release of the full Warc Rankings 2021 were postponed from Q1 until now. The Warc Rankings 2022 (work tracked during 2021) will be released in Q1 next year.

Amy Rodgers, managing editor, research and rankings, Warc, said, “The results of the Warc Rankings 2021 bring together the most awarded campaigns and companies of 2020 and are a fantastic showcase of a combination of the best work the industry produced pre-pandemic as well as exceptional work notable for its response to the volatility caused by Covid-19. Not only do these rankings provide inspiration, but they bring recognition to outstanding campaigns and the talent of our industry.”

The most highly ranked campaigns and companies of the Warc Rankings 2021 are as follows:

Creative 100 top 10


RankCampaign TitleBrandAgencyPoints
1Moldy WhopperBurger KingINGO Stockholm800,9
2Stevenage ChallengeBurger KingDAVID Madrid483,5
3The E.V.A. InitiativeVolvoForsman & Bodenfors Gothenburg272,1
4Enjoy Before ReturningDieselPublicis Milan243,6
5Good Morning WorldTourism New ZealandSpecial Group Auckland194,6
6Hunger InsuranceSnickersImpact BBDO Dubai183,9
7Crocodile InsideLacosteBETC Paris183,6
8The Tampon Book: A Book Against Tax DiscriminationThe Female CompanyScholz & Friends Berlin180,3
9The New National Anthem EditionAn-NaharImpact BBDO Dubai180,1
10Go Back to AfricaBlack & AbroadFCB/SIX Toronto171

Effective 100 top 10


RankCampaign TitleBrandAgencyPoints
1I'm Drinking It For YouDB ExportColenso BBDO Auckland51,7
2Can't Touch ThisCheetosGoodby Silverstein & Partners San Francisco50,0
3Michelin ImpossibleKFCOgilvy Sydney47,2
4Made of More 2012-2019: Consistency x creativityGuinnessAMV BBDO London45,0
5ApartmentekaIKEAInstinct Moscow41,7
6Loyalty Pointless PointsAldiBMF Sydney41,0
7Building a big brand from Little AdventuresTourism Central CoastAFFINITY Sydney39,5
8From running shops to serving customers: The Tesco turnaround storyTescoBBH London38,3
9100 Words Pain_tingSave the ChildrenOverman Seoul36,1
10How Canadian Club became the boss of summerCanadian ClubThe Monkeys Sydney35,4

Media 100 top 10


RankCampaign TitleBrandAgency 1Points
1Rabbi BotAlwaysMediaCom Connections Tel Aviv95,4
2The Shape of HistoryHuluUM Los Angeles81,1
3Naming The Invisible By Digital Birth RegistrationTelenorOgilvy Islamabad70
4We Do NewCanadian TireTouché! Toronto58,5
5Sons Share The LoadArielMediaCom Mumbai54,6
6Cold TrackerCastle LitePromise Johannesburg54,5
7BrA.I.ds of StrengthPanteneMediaCom Connections Tel Aviv53
8The Last Dance Deep FakeESPN / State FarmOMD New York52,7
9I AM HOPEKiwibankFuse Auckland51,9
10Mind The GapBerliner VerkehrsbetriebeMediaplus Munich51,2
10How Canadian Club became the boss of summerCanadian ClubThe Monkeys Sydney35,4

Full rankings can be found here. Warc Rankings subscribers can also view all the ranked creative, credits and case study summaries, in addition to further data by category and region.

Following an upcoming review with the Advisory Board, the next Warc Rankings - a compilation of results of the award shows of 2021 - will be released in March 2022.
Don't miss BizTrends2022 - 7 keynote speakers forecast trends shaping business in our region! Register now!

Let's do Biz